Brand Tone

Enthusiastic and Adventurous, Friendly and Relatable, Innovative and Practical, Confident and Trustworthy

Brand Values

• •Enjoyment and Fun
• •Adventure and Outdoor Lifestyle
• •Innovation and Quality
• •Safety and Reliability
• •Community and Connection

Best Practices

• •Embrace Enthusiasm: Use active voice and vibrant language that reflects a genuine passion for outdoor fun and shared experiences. Words like 'adventure,' 'unforgettable,' 'elevate,' and 'discover' can be powerful.
• •Stay Relatable and Friendly: Write as if you're talking to a friend. Use 'you' and 'we' to create a connection. Share stories (like the founder's) to build a personal touch. Avoid overly technical jargon unless explaining a key benefit in simple terms.
• •Highlight Innovation with Purpose: When discussing features (like the patent-pending design, coolers, cupholders), always tie them back to the user benefit – how they make the experience better, easier, or more enjoyable.
• •Build Trust Through Transparency: Be open about the engineering and safety aspects. Addressing potential concerns proactively (like safety on a boat) shows confidence and care.
• •Focus on the 'Why': Beyond the product itself, emphasize the experiences it enables – connection, community, making memories, and enjoying the outdoors. Use storytelling and user-generated content to showcase these moments.

Social Perception

Positive Customer Feedback, Innovative Product, Lifestyle Enhancer, Trust in Safety

Copy Examples

• •Headline: Gather 'Round the Good Times. Body: From sunset cruises to backyard bashes, the Floating Flame is your go-to for instant warmth and unforgettable moments. Engineered for adventure, designed for connection. Where will you take the Flame? #FloatingFlame #AdventureReady #PortableFirePit
• •Headline: More Than Just a Fire Pit. It's an Experience. Body: Chill your drinks, hold your snacks, and light up the night. The Floating Flame isn't just about warmth; it's about making every outing an event. Patent-pending design, adventure-approved. #FloatingFlameLife #OutdoorLiving #Innovation
• •Headline: Engineered for Fun. Built for Your Adventures. Body: Our founder, Ben, poured his passion for engineering and good times into creating the Floating Flame. It’s the smokeless, easy-to-use fire pit that’s ready for your boat, tailgate, or wherever you find your fun. #MeetTheMaker #FloatingFlameStory #QualityCrafted
• •Headline: Your Crew + Our Flame = Unforgettable Nights. Body: Be the hero of every get-together. The Floating Flame brings the heat, the convenience (hello, built-in coolers!), and the perfect a mbiance. Safe, portable, and always ready for action. #BoatLife #TailgateSeason #FloatingFlame
• •Headline: Worry Less, Warm More. Body: Safety first, always! The Floating Flame is rigorously tested and designed with flame-retardant materials so you can focus on the fun, not the fire hazards. Enjoy those chilly nights on the water or cool evenings in the backyard with peace of mind. #SafeAdventures #FloatingFlameSafe #OutdoorComfort