Brand Tone

Aspirational, Modern, and Serene

Brand Values

• •Innovation and Wonder
• •Aesthetic and Design
• •Tranquility and Well-being
• •Simplicity

Best Practices

• •Lead with Wonder, Follow with Function: Always start with the captivating, emotional aspects ("magic," "float," "mesmerize") before explaining the practical details (how it works, what plants to use).
• •Use a Serene and Minimalist Vocabulary: Choose words that evoke calmness, simplicity, and sophistication. Avoid loud, jarring, or overly technical language. Words like effortless, gentle, serene, focal point, elevate, inspire, and minimal should be common.
• •Focus on the "Why," Not Just the "What": Instead of just saying "it's a floating pot," explain why that matters: "it creates a calming atmosphere," "it's a centerpiece for modern living," or "it brings a moment of peace to your busy day."
• •Keep it Visually Driven: The copy should always complement the visuals. Use short, impactful sentences that let the high-quality images and videos do most of the talking. The text is there to enhance the visual story, not replace it.
• •Maintain Consistency Across All Channels: Whether writing a website headline, an Instagram caption, an FAQ answer, or a promotional email, the tone and core message must remain the same. The voice of FloatGrids should be instantly recognizable as modern, calm, and innovative everywhere it appears.

Social Perception

While direct perception of the FloatGrids brand is limited, the general perception of levitating planters can be summarized as: High "Wow" Factor, Novelty Gift Item, Initial Learning Curve (in mastering the technique), and Questions of Practicality regarding plant suitability and size.

Copy Examples

• •Defy Gravity. Elevate Your Space.
• •Find your center. Our signature planter floats effortlessly, creating a mesmerizing focal point of calm in any room. A daily dose of magic, powered by magnetism. #FloatGrids #LevitatingPlanter #ModernHome
• •More than just a planter, it's a conversation piece. FloatGrids combines minimalist design with magnetic magic to create a truly unforgettable home accent. Designed to rotate gently for 360 degrees of sunlight, it’s the perfect home for your favorite air plants or succulents. Elevate your decor and calm your mind.
• •Tired of the same old decor? See what's floating...
• •Watch the magic happen. The FloatGrids levitating planter brings a touch of futuristic calm to your home or office. Perfect for plant lovers, design enthusiasts, and anyone looking to add a little wonder to their day.