Brand Tone

Empathetic & Supportive, Hopeful & Inspiring, Personal & Authentic, Advocacy-Driven, Artistic & Creative

Brand Values

• •Hope
• •Awareness & Advocacy
• •Support & Community
• •Resilience
• •Love & Remembrance
• •Creativity as Healing

Best Practices

• •Embrace Authenticity: Continue sharing personal stories and the "why" behind the brand and products. This transparency builds trust and resonates deeply with the target audience.
• •Use Empathetic Language: Always approach sensitive topics like grief and illness with compassion, understanding, and validation. Avoid clichés and focus on genuine expressions of support.
• •Maintain Visual Consistency: Ensure that the colorful, hopeful, and often heart-centric art style is reflected across all product designs, website imagery, and social media graphics.
• •Highlight the "Hope" Narrative: Consistently weave messages of hope, resilience, and the possibility of finding light in darkness throughout all communications. This is a core differentiator.
• •Engage with the Community: Actively respond to comments and messages on social media, fostering a supportive and interactive environment. Share user-generated content (with permission) to strengthen the sense of community and shared experience.

Social Perception

A Source of Comfort and Support, An Advocate and Fundraiser, Authentic and Relatable, Creative and Inspiring

Copy Examples

• •Wear your strength, share your hope. Our 'Mito Warrior' tee is more than fabric; it's a statement of resilience and a beacon for awareness. Join us in the fight. #MitoAwareness #HopeFull
• •Some journeys are walked with a heavy heart, but you don't have to walk them alone. Our 'Grief in Progress' journal offers a gentle space to navigate your feelings, one page at a time. Find comfort in expression. #GriefSupport #HealingJourney
• •Let art illuminate your path. This vibrant print carries a message of hope, a reminder that even in challenging times, beauty and strength can be found. Brighten your space, lift your spirit. #ArtForHope #SuzGeogheganArt
• •From our hearts to yours. At Suz Geoghegan's shop, every design is crafted with love, inspired by real journeys of resilience, and dedicated to spreading hope. Whether you're seeking comfort, a way to show support, or a spark of inspiration, we're here for you. Together, we are #HopeFull. #CommunitySupport #ArtThatSpeaks
• •Join our community of hope! 'camp: HOPE FULL' is more than an event; it's a lifeline for families touched by mitochondrial disease, offering support, connection, and a reminder that no one is alone. Learn how you can be a part of this incredible journey of light and love. #CampHopeFull #MitoSupport #CaregiverLove