Brand Tone

Passionate, Rider-Centric, Innovative, Confident, Slightly Edgy

Brand Values

• •Quality & Durability
• •Innovation & Design Excellence
• •Community Focus
• •Customer Satisfaction
• •Enhancing the Riding Experience
• •Environmental Consideration

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Passionate, Rider-Centric, Innovative, Confident, Slightly Edgy), key messaging points, preferred terminology (e.g., "shred," "sendy," "locked-in"), and things to avoid. Share this with anyone creating content.
• •Know Your Audience Deeply: Continue to immerse the brand in the Onewheel community. Understand their slang, pain points, aspirations, and humor. The copy should always sound like it's coming from a fellow rider.
• •Prioritize Authenticity: Avoid overly corporate or generic marketing speak. Use direct, honest language that reflects genuine passion for Onewheeling and the products. Let the "rider-first" mentality shine through.
• •Be Consistent Across All Channels: Whether it's a product description, a social media caption, an email, or a video script, the core tone and values should be recognizable. While the style might adapt slightly for different platforms (e.g., TikTok vs. Email), the underlying personality should remain.
• •Review and Iterate: Regularly review content to ensure it aligns with the brand voice. Solicit feedback, monitor how the audience responds to different messaging, and be open to refining the approach as the brand and community evolve.

Social Perception

Respected & Trusted, Innovative Leader, High-Quality Provider, Community-Oriented, Go-To for Customization

Copy Examples

• •Stop wishing, start shredding. Introducing the [New Fender Name] – engineered for riders who demand more. More style, more grit, more ways to make that trail your own. We didn't just design a fender; we crafted your next upgrade. Ready to own your ride? #FloaterShack #Onewheel #DestroyBoredom #[NewFenderName]
• •This is what it's all about. You, your board, and endless possibility. We see you out there pushing limits and carving your own path – and we f*%king love it. Tag us in your gnarliest Onewheel moments @floatershack for a chance to be featured! #MadeForRidersByRiders #OnewheelCommunity #RideOn
• •Built to Bail. Designed to Dominate. Floater Shack gear doesn't flinch. From brutal trails to unexpected spills, our accessories are torture-tested so you can ride harder, worry less. Gear up and give it everything. [Shop Protection]
• •Your Onewheel is Begging For This Upgrade... because stock is boring. Unleash the full potential of your ride with Floater Shack's latest gear. We're riders, we get it. You want parts that look sick AND perform. That's what we deliver. Peep the new collection – your board will thank you.
• •(VO/Text Overlay): Tired of blending in? (Quick shot of plain Onewheel) / Floater Shack. (Show Onewheel transforming with accessories) / Unleash your style. (Action shots) / Built tough. (Close up of fender flexing/impact) / Ride Different. (Final shot with logo and website) / floatershack.com #OnewheelMods #FloatLife #UpgradeYourRide