Brand Tone

Innovative & Futuristic, Magical & Mesmerizing, Elegant & Stylish, Inspirational & Aspirational, Enthusiastic & Positive

Brand Values

• •Innovation
• •Design Excellence
• •Creating Wonder
• •Quality & Craftsmanship (Aspirational)
• •Enhanced Ambiance
• •Sustainability (Emerging)

Best Practices

• •Develop a Tone of Voice Guide: Create a document outlining key tonal attributes (e.g., "Innovative," "Magical," "Elegant," "Enthusiastic"), with examples of "do's and don'ts" for vocabulary and sentence structure. This ensures everyone writing for the brand is aligned.
• •Use "Wonder" Words Consistently: Incorporate a curated list of words that evoke the brand's desired feel, such as: *levitate, float, defy, mesmerize, enchant, illuminate, elevate, innovate, futuristic, magic, wonder, seamless, elegant, sophisticated, breathtaking, unique.*
• •Focus on the Experience, Not Just the Product: Describe how the products make the user *feel* (e.g., "sense of calm," "spark of creativity," "moment of awe") rather than just listing technical features. While features are important, the tone is carried by the experiential benefits.
• •Maintain a Balance Between Tech and Magic: Acknowledge the advanced technology but frame it within the context of the wonder it creates. Avoid overly technical jargon that could alienate, but don't shy away from highlighting the innovation. For example, "Powered by advanced magnetic levitation, it creates an illusion of pure magic."
• •Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual presentation on the website and social media. If the visuals are sleek, modern, and slightly ethereal, the copy should reflect that same sophistication and sense of wonder.

Social Perception

Intrigue & Fascination: The public is generally captivated by the novelty of levitating objects, viewing them as high-tech and cool. Conversation Starters: Products are widely seen as unique decor items that spark interest and discussion. Modern & Stylish: FLOATELY is associated with contemporary interior design trends. Points of Hesitation: Price Sensitivity, Usability, Customer Experience Variability. Overall, FLOATELY is perceived as an innovative brand offering visually stunning and unique products. The "wow" factor is strong, though some consumers weigh this against price and ease of use.

Copy Examples

• •Headline: Defy Gravity. Define Your Space. Body: Introducing FLOATELY: where cutting-edge technology meets breathtaking design. Elevate your home with decor that doesn't just sit there—it dances. Discover the magic of levitation.
• •Headline: The Conversation Starts Here. Body: More than just a lamp, it's a statement. FLOATELY's [Product Name, e.g., Volta] levitating bulb creates an atmosphere of wonder and sophistication. Prepare for "Wow."
• •Headline: See Your World Differently. Body: Imagine your favorite plant gently rotating, suspended in mid-air. The FLOATELY Airsai isn't just a planter; it's a mesmerizing experience, bringing tranquility and a touch of the extraordinary to your sanctuary.
• •Headline: The Future of Ambiance is Here. And It Floats. Body: With FLOATELY, innovation glows. Our levitating lamps and speakers merge seamlessly into the modern home, offering not just function, but a daily dose of futuristic elegance. Experience light and sound like never before.
• •Headline: Gift The Impossible. Body: Searching for something truly unforgettable? FLOATELY's collection of levitating marvels offers a unique blend of art, science, and magic. Give a gift that will leave them spellbound.