Brand Tone

Serious & Responsible, Reassuring & Trustworthy, Innovative & Solution-Oriented, Caring & Empathetic, Educational & Informative

Brand Values

• •Safety
• •Innovation
• •Quality & Efficacy
• •Rigor & Attention to Detail
• •Perseverance & Determination
• •Peace of Mind
• •Responsibility

Best Practices

• •Prioritize Safety and Reassurance: Every piece of copy should, directly or indirectly, reinforce the core benefit of safety and the peace of mind Floatee provides. Use language that is clear, confident, and reassuring.
• •Maintain a Responsible and Serious Tone: While the ultimate outcome is joyful (safe play), the subject matter of drowning prevention requires a consistently serious and responsible tone. Avoid overly playful or casual language when discussing the product's primary function.
• •Educate and Inform: Use copy to clearly explain how the technology works, its certifications, and the problem it solves. This builds trust and positions Floatee as an expert and reliable solution.
• •Emphasize Innovation and Quality: Highlight what makes Floatee unique – the automatic inflation, the comfort of a t-shirt, and the rigorous testing and awards. This justifies its position as a premium safety product.
• •Be Empathetic and Relatable: Acknowledge the concerns of parents and water enthusiasts. Share testimonials and stories (where appropriate and with permission) that resonate with the target audience's desire for safety and freedom.

Social Perception

Positive & Life-Saving, Trustworthy, Innovative, Premium/Considered Purchase, Distinct from recreational \"floaties\"

Copy Examples

• •Headline: Peace of Mind by the Water. Protection That Moves with Them. Body: Your child's safety is everything. The Floatee anti-drowning t-shirt offers revolutionary, automatic protection, giving them freedom to play and you, priceless reassurance. Learn how innovation is saving lives. (Focus: Reassurance, Safety, Innovation)
• •Headline: Beyond Armbands. Beyond Life Jackets. It's Floatee. Body: Traditional flotation devices have their place, but Floatee offers everyday protection. Worn comfortably on land, it instantly transforms into a life-saving vest upon water immersion. Discover the new standard in water safety. (Focus: Differentiation, Superiority, Comfort)
• •Headline: Seconds Can Change Everything. Floatee Acts Fast. Body: In the event of an accidental fall into water, every second counts. Our patented anti-drowning t-shirt inflates automatically, turning your child onto their back and keeping their head safely above water in under 5 seconds. Trust Floatee. (Focus: Speed, Efficacy, Trust)
• •Headline: From a Father's Resolve to a Global Mission: The Floatee Story. Body: Born from a moment that highlighted a critical need, Floatee is more than a product – it's a commitment to prevent drowning. Our award-winning technology is changing how families approach water safety. Join our mission. (Focus: Brand Story, Purpose, Community)
• •Headline: Certified Safety, Award-Winning Innovation. For Your Most Precious. Body: Don't compromise on safety. The Floatee anti-drowning t-shirt is ISO 12402 certified and a Gold Medal winner at Concours Lépine 2023. Invest in proven protection for your loved ones near water. (Focus: Credibility, Quality, Protection)