Brand Tone

The brand's tone is personal, gentle, and encouraging.

Brand Values

• •Creativity
• •Passion
• •Helpfulness
• •Authenticity

Best Practices

• •Always Write from the "I" Perspective: Maintain the personal connection by using "I" and "my" in your copy. Frame the brand as a personal endeavor by Florin, the creator. This builds trust and authenticity.
• •Create a Dedicated Business Social Media Presence: Separate the brand from personal profiles. Create dedicated "FloArtCreativeDesign" pages on Instagram and Facebook to build a community and maintain a consistent, professional brand image.
• •Emphasize the "Why," Not Just the "What": Don't just list features. Tell the story behind each product. Why did you create the ADHD planner? What passion drove the design of the reading journal? This connects with the core value of authenticity.
• •Use a Consistent Vocabulary: Stick to a family of gentle and encouraging words like "calm," "ease," "focus," "creative," "inspire," "beautiful," and "gentle" across all platforms and product descriptions.
• •Encourage and Share User-Generated Content: Actively ask customers how they use their planners and journals. Featuring their stories and images (with permission) will build social proof and reinforce the brand's community-oriented and helpful values.

Social Perception

Due to its limited online presence, the brand's social perception is currently nascent and neutral. There is not enough public feedback to gauge widespread customer sentiment. The perception is likely limited to the small audience that has discovered the shop via Pinterest. The lack of reviews and external mentions means the brand has not yet built a significant reputation, positive or negative. The primary perception is that of a solo creator's passion project.

Copy Examples

• •Feeling overwhelmed? Find your focus, one beautiful page at a time. My ADHD Digital Planner is designed with your unique mind in view. Gentle, intuitive, and created with passion.
• •Lose yourself in a book, not your notes. The Floral Reading Journal helps you capture every thought and cherish every story. Created by a fellow book lover for you.
• •From my design studio to your screen. ✨ I'm Florin, the creator behind FloArtCreativeDesign, and I pour my passion into every digital tool I create. Discover planners and art that feel like a friend.
• •Your walls are waiting for a little bit of beauty. Instantly download and print unique floral art to bring a touch of calm and creativity to your favorite space.
• •Plan your week with intention and style. 🌿 This digital planner helps you organize your tasks and goals with ease. Tap to see how it can transform your productivity!