Brand Tone

aspirational, curated, and friendly

Brand Values

• •Uniqueness and Inspiration: Their core aim is to provide a collection "far from the mass produced product crowd and offer unique and inspirational items."
• •Sustainability and Ethical Sourcing: Flo & Joe states a commitment to sustainability, using natural and ethically sourced materials where possible, such as seagrass, water hyacinth, rattan, bamboo, and cotton. They work with suppliers who engage in fair trade practices with local producers and artisans, particularly in Indonesia.
• •Customer Happiness: They explicitly state, "Your happiness matters and we back every one of our products up with a 14 day return guarantee," supported by an accessible customer service team.
• •Curated Quality: The brand was founded on the idea of creating a collection of items seen and loved during travels, implying a focus on curated, quality products.

Best Practices

• •Emphasize Storytelling: Consistently weave in the narrative of travel, discovery, and the unique origins of products. Highlight the artisan craftsmanship and ethically sourced materials.
• •Maintain a Warm and Approachable Voice: Use friendly language in all communications, from product descriptions to customer service interactions. Reflect the "happiness matters" philosophy.
• •Visually Align with Aspirations: Ensure all imagery and visual content (website, social media) reflect the curated, stylish, and inspirational aesthetic of the brand. User-generated content can be leveraged here.
• •Highlight Values Consistently: Regularly communicate the commitment to sustainability, ethical sourcing, and unique, non-mass-produced items across all platforms.
• •Engage with the Community: Foster a sense of connection by responding to comments and reviews in a personable way, and by sharing how customers are incorporating Flo & Joe pieces into their lives.

Social Perception

Customers generally perceive Flo & Joe positively, particularly for gifts. Their Etsy shop has received 5-star reviews. Reviews mention good quality products and friendly staff. The focus on ethically sourced and handmade items from cottage industries likely contributes to a positive perception among consumers who value these aspects. TikTok content featuring their products in home settings suggests an appreciation for their aesthetic and contribution to a desirable lifestyle.

Copy Examples

• •Discover pieces with a story. Our travel-inspired collection brings the world's unique charm right to your doorstep. #FloAndJoeHome
• •Ethically sourced, beautifully crafted. Feel good about the design you bring into your life. Explore our sustainable homewares. #ConsciousLiving #FloAndJoe
• •More than just a gift, it's a found treasure. Find something truly special for them (or you!) at Flo & Joe. #UniqueGifts #FloAndJoeFinds
• •Transform your space with items loved from around the globe. Your journey to an inspired home starts here. #GlobalInspired #FloAndJoe
• •Happiness guaranteed. From our hands to your home, we're here to help you find joy in every detail. #CustomerLove #FloAndJoe