Brand Tone

Value-driven, Family-oriented, Comprehensive/One-Stop-Shop, Customer-centric/Service-Oriented, Enthusiastic/Excited, Trustworthy/Reliable

Brand Values

• •Affordability
• •Value
• •Customer Satisfaction
• •Variety/Comprehensiveness
• •Convenience
• •Family Focus

Best Practices

• •Focus on Value and Affordability: Consistently highlight savings, "super affordable prices," and "big deals" in your messaging. Use phrases that convey getting more for less.
• •Emphasize Family: Frame products and promotions around family needs, joy, and togetherness. Use inclusive language that appeals to parents and households.
• •Keep it Simple and Direct: Use clear, easy-to-understand language. Avoid jargon. Make the benefits of shopping with Flitit immediately obvious.
• •Instill Confidence and Trust: Regularly mention secure payment, customer support, return policies (if applicable), and the backing of a physical store where possible.
• •Maintain Enthusiasm and Positivity: Especially in app notifications and promotional materials, use an upbeat and friendly tone. Focus on the "smile" you bring to customers.

Social Perception

The brand aims to be seen as a reliable source for affordable family shopping. Overcoming any negative sentiment spillover from the similarly named (or previous iteration) flight service and building a stronger positive review base for its e-commerce operations.

Copy Examples

• •Headline: Your Family's Favorites, For Less! Body: From playtime to home essentials, Flitit brings you top brands and unbeatable prices. Shop smart, smile more. #FlititFinds
• •Headline: Big Brands, Tiny Prices. That's the Flitit Promise. Body: Discover everything your family needs, from the latest toys to stylish home goods, all at prices that make you happy. Easy shopping, fast delivery! #ShopFlitit
• •Headline: Why Pay More? Flitit Delivers Happiness (and Savings!) to Your Door. Body: We're your one-stop shop for incredible deals on electronics, beauty, baby essentials, and so much more. Experience the joy of Flitit today!
• •Headline: Quality You Trust, Prices You'll Love. Welcome to Flitit. Body: We're passionate about bringing high-value products to every family. Explore thousands of items and enjoy a seamless shopping experience, online or at our new Dubai Megastore!
• •Headline: Less Time Searching, More Time Smiling. Flitit Makes it Easy. Body: With a huge range of products and 24/7 support, finding what you need at a great price is simple. Download the Flitit app for exclusive deals!