Brand Tone

Enthusiastic, Playful, Approachable, Friendly, Confident, Empowering, Helpful, Informative, Authentic, Transparent

Brand Values

• •Quality & Durability
• •Self-Confidence & Empowerment
• •Community
• •Customer-Centricity
• •Handmade & Small Business Pride
• •Sustainability & Responsibility
• •Joy & Fun

Best Practices

• •Create a "Tone & Voice" Guide: Document key personality traits (playful, empowering, friendly), common phrases/words to use (e.g., "babes," "obsessed," "hair goals," "spark joy"), words to avoid, and emoji guidelines. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Continue to engage with the "Flirty Fam" on social media, pay attention to how they talk and what they respond to. Incorporate their language naturally where appropriate.
• •Weave in Your Values: Subtly connect copy back to core values like confidence, quality, and community. For example, instead of just saying "strong hold," say "strong hold so you can confidently go about your day."
• •Be Authentically Enthusiastic: The "flirty" and "fun" aspects should feel genuine. Let passion for the products and for helping customers feel good shine through. Share behind-the-scenes snippets and founder stories to build that authentic connection.
• •Consistency Across All Channels: Whether it's a product description, a social media caption, an email newsletter, or a customer service reply, the tone should feel consistently "Flirty Pineapple." Regular review of content across platforms can help ensure this.

Social Perception

Positive, Supportive of Small Business, Engaged Community, Seen as High-Quality & Stylish

Copy Examples

• •Instagram Post (New Claw Clip): "OMG, babes! ✨ Your hair called, it's OBSESSED with our new [Clip Name] claw clip! Get ready for all-day hold that's actually comfy AND super cute. Who's ready to take their top knot to the next level? 😉 #FlirtyPineapple #HairGoals #ClawClipLove"
• •Email Subject Line (Sale): "🍍 Treat Your Tresses! 🍍 Fun, Flirty & Fab Hair Goodies Inside!"
• •Product Description (Silk Scrunchie): "Say 'bye-bye' to breakage and 'helloooo' to happy hair! 👋 Our [Color] Silk Scrunchie isn't just pretty; it's your hair's new bestie. Gentle, gorgeous, and handmade with love in Canada – because your locks deserve a little luxury (and a lot of fun!). Protect those strands and feel fabulous!"
• •TikTok Video Intro (Tutorial): "Hey, Flirty Fam! 🍍 Wanna know the secret to the perfect messy bun that actually *stays* put AND looks super cute? I got you! Grab your fave Flirty Pineapple scrunchie, and let's do this! #HairHack #EasyHairstyle #ScrunchieLife"
• •Website Banner (Brand Message): "Sparkle with Confidence! ✨ Fun, high-quality hair accessories designed to make you feel amazing, inside and out. Handmade with 🍍❤️ in Canada."