Brand Tone

friendly, enthusiastic, relatable, and community-focused

Brand Values

• •Quality and Functionality
• •Affordability/Value
• •Self-Confidence and Empowerment
• •Community
• •Authenticity and Relatability
• •Breaking Gender Norms

Best Practices

• •Embrace Friendly & Inclusive Language: Use contractions (you're, it's), exclamation points (judiciously for enthusiasm), and address the audience directly using "you" and "your." Foster a sense of belonging by referring to your community (e.g., "Scrunchie Crew," "Flirty Pineapple family").
• •Highlight the "Why": Connect products back to the core values of sparking joy, confidence, and making life a little easier and more beautiful. Share the story and the people behind the brand to maintain authenticity.
• •Keep it Upbeat and Positive: Focus on solutions, benefits, and the positive feelings associated with the products. Even when discussing a problem (like hair not staying in place), quickly pivot to the positive solution your product offers.
• •Be Relatable and Authentic: Don't be afraid to share behind-the-scenes moments, acknowledge customer feedback, and use a conversational style. If humor fits (as it does on their TikTok), incorporate it naturally.
• •Engage and Encourage Interaction: Ask questions, run polls, and encourage user-generated content. Respond to comments and messages in the same friendly and helpful tone. This reinforces the community aspect of the brand.

Social Perception

Customers and the public generally perceive Flirty Pineapple as a friendly, approachable brand that offers cute, functional, and good-quality hair accessories. The community aspect seems to resonate well with their audience, who appreciate the personal touch and engagement from the founders. They are seen as a small, family-oriented Canadian business. The "luxury for less" positioning likely appeals to a broad audience looking for style and quality without a high-end price tag.

Copy Examples

• •Instagram Post (Product Launch): "Get ready to upgrade your hair game! ✨ Our NEW [Product Name] just dropped, and we’re obsessed! Designed with love (and Liam’s amazing sewing skills!) to give you that perfect hold and a pop of fun. Because you deserve to feel fabulous every day! Shop now - link in bio! #FlirtyPineapple #NewCollection #HairLove #ScrunchieCrew"
• •TikTok Video Caption (Tutorial): "Tired of ponytail fails mid-workout? 🙋‍♀️ Our Athletic Scrunchies are here to save the day! 💪 Watch how easy it is to get a super secure and cute style that lasts. Go crush that workout, bestie! 😉 #FlirtyPineapple #HairTutorial #WorkoutHair #GymLifeHacks #EasyHairstyles"
• •Email Newsletter Subject: "You're Our Fave! A Special Treat Just For You 🍍" Email Body Snippet: "Hey, gorgeous! Just a little note to say THANK YOU for being part of our amazing Flirty Pineapple family. We love seeing you rock your accessories and spark confidence! To show our appreciation, here's a little something special for your next order... Because you deserve it! [Discount Code/Link]"
• •Website Homepage Banner: "Spark Joy & Confidence with Every Style! ✨ High-Quality Hair Accessories, Made with Love. Join the Flirty Pineapple Crew! Shop Now."
• •Facebook Ad: "Finally! Hair accessories that are as fun and fabulous as YOU are! 🍍 Flirty Pineapple brings you high-quality, super comfy scrunchies, clips, and more, designed to make you smile and your hair happy. Discover your new favorite accessory today! #FlirtyPineapple #HairAccessories #StyleMadeEasy #FeelGoodFashion"