Brand Tone

Professional and Knowledgeable, Supportive and Community-Oriented, Quality-Focused and Reliable, Encouraging and Empowering

Brand Values

• •Quality
• •Education and Expertise
• •Customer Service and Support
• •Innovation
• •Professionalism
• •Efficiency and Efficacy

Best Practices

• •Prioritize Professional Language: While the brand name is "Flirties," the copy, especially when addressing professionals, should maintain a tone of expertise and quality. Avoid overly casual slang unless specifically targeting a different audience segment with a clear strategy.
• •Focus on Benefits for the Professional: Highlight how Flirties products and training can help beauty technicians improve their skills, efficiency, client satisfaction, and ultimately, their business.
• •Showcase Quality and Expertise: Use specific details about product ingredients, manufacturing standards (if applicable), and the credentials of trainers to reinforce the brand's commitment to quality and knowledge.
• •Foster a Sense of Community and Support: Encourage interaction, share user-generated content (with permission), and position the brand as a partner in the professional's success. Language should be inclusive and supportive.
• •Ensure Visual and Textual Cohesion: The "flirty" aspect suggested by the name can be subtly incorporated through beautiful imagery of end results (e.g., perfectly applied, attractive lashes), while the text remains professional and informative for the practitioner. The playful name can hint at the desirable outcomes for clients, while the core messaging to professionals remains grounded in quality and expertise.

Social Perception

Highly Regarded by Professionals, Trusted Supplier, Good Value, Positive Customer Experience

Copy Examples

• •Experience unwavering hold and exceptional quality with our new [Product Name] Adhesive. Formulated for professional precision, loved for its lasting results. Elevate your artistry. #FlirtiesPro #LashAdhesive
• •Master the art of [Treatment Name] with Flirties. Our accredited courses, led by industry experts, provide the skills and confidence you need to excel. Invest in your expertise. Enrol today. #FlirtiesTraining #BeautyEducation
• •At Flirties, we're passionate about empowering beauty professionals with premium products and supportive training. Quality you can trust, innovation you'll love. Discover the Flirties difference. #FlirtiesBeauty #ProfessionalBeauty
• •We love seeing our #FlirtiesFamily thrive! [Customer Name/Salon] shares how our [Product Name] has transformed their lash services. Quality products, stunning results. #FlirtiesSuccess #LashArtists
• •Join the Flirties Beauty Chat on Facebook! Connect with fellow professionals, share tips, and get exclusive insights from the Flirties team. Let's grow together! [Link] #FlirtiesCommunity #BeautyProfessionals