Brand Tone

rebellious, nostalgic, and authentic

Brand Values

• •Authenticity and History
• •Self-Expression and Individuality
• •Quality and Craftsmanship
• •Community
• •Customer-Centric Service

Best Practices

• •Embrace the Edge: Don't be afraid to be bold, witty, and even a little provocative. Your tone should reflect the counter-culture spirit of your products.
• •Keep it Real and Direct: Avoid corporate jargon and overly polished marketing speak. Write as if you're talking to a friend who shares your interests.
• •Tell a Story: Frame your products not just as items, but as pieces of history and culture. Use phrases like "a piece of the rebellion" or "wearable history" to add value.
• •Highlight Quality and Origin: Consistently mention the high quality of your products and that they are "Printed in New Jersey" to reinforce your commitment to craftsmanship and your brand's identity.
• •Let the Products Speak: Often, the message on the button is the star. Use short, punchy copy that complements the product's own statement rather than overshadowing it.

Social Perception

The social perception of FlipTheRecord is overwhelmingly positive. Customers frequently describe the brand as "excellent," "great," and "fantastic." The most commonly cited praises are the high quality of the products and the speed of delivery. Buyers appreciate the clear images and the durable nature of the buttons and other items. The brand is perceived as a reliable and high-quality source for unique and nostalgic items. Customers see it as a go-to shop for decorating personal items like jackets and bags, and for finding gifts for those with similar interests. The "Star Seller" status on Etsy, with a high volume of sales and a 5-star average rating, concretely reflects this positive public perception. There is no significant online presence of negative feedback or criticism, solidifying its reputation as a trusted and well-liked small business.

Copy Examples

• •They said punk is dead. They were wrong. Our new collection of 70s punk buttons is here to rip up the rulebook all over again. These aren't just pins; they're a piece of the rebellion. Wear it loud.
• •This is what it's all about. Your jacket, your story. We just provide the punctuation. Thanks for sharing your killer style with our vintage-inspired pins. Keep the rebellion alive.
• •Some things never go out of style. Unfortunately, neither do some of the things worth protesting. Our latest reproduction pin brings a vintage voice to a modern fight. Say it without saying a word.
• •The status quo is boring. Your jacket doesn't have to be. For a limited time, get 20% off all our vintage reproduction buttons and stickers. It's time to make a statement.
• •Don't let your heroes be forgotten. From punk rock pioneers to pop culture icons, our high-quality, vintage-style buttons keep the legends alive. Flip the record on boring style. Shop our collection.