Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Trendy & Current, Trustworthy & Reassuring, Community-Oriented

Brand Values

• •Authenticity
• •Integrity
• •Customer Focus & Service
• •Passion
• •Community
• •Quality & Exclusivity

Best Practices

• •Create a "Voice Guide": Develop a simple internal guide with keywords, phrases (and those to avoid), and examples of on-brand communication to ensure everyone interacting with customers (social media managers, store staff, customer service) is aligned.
• •Live the Passion: Encourage content creators and staff to genuinely express their enthusiasm for sneakers and streetwear. Authentic passion is infectious and reinforces the brand's core identity.
• •Be Genuinely Engaging: Don't just broadcast; interact. Respond to comments and DMs in the brand's friendly, approachable tone. Use questions and polls to foster conversation and make customers feel heard and valued.
• •Balance Trendy with Trustworthy: While using current slang and engaging with trends, always ensure that messages of authenticity, reliability, and excellent service are clearly and consistently communicated.
• •Adapt, Don't Change, Across Platforms: Maintain the core brand voice but tailor the specific style of communication to suit each platform. For example, TikTok might allow for more playful, quick content, while an email newsletter might be slightly more detailed but still friendly and enthusiastic.

Social Perception

A Trusted Source for Authentic Sneakers, Reliable and Customer-Friendly, A Go-To for Exclusive and Trendy Gear, Modern and Engaged, Growing and Ambitious

Copy Examples

• •LACE UP! 👟🔥 The [Sneaker Model] just hit Flip Supply, and yeah, they're as clean as you've heard. 100% legit, 100% essential. Get yours online or pop into Edinburgh before the hype train leaves the station! Who's copping? 👇 #FlipSupply #FreshKicks #[SneakerBrand] #AuthenticOnly #StreetwearUK
• •Edinburgh, we see you! 🤩 Your go-to for the freshest kicks & fits. Swing by 88 Hanover St – good vibes & grails guaranteed. What are you hunting for next? Let us know! #FlipSupply #SneakerStoreEdinburgh #NewDrop #StreetStyle #FootwearGame
• •Real Deals. Real Sneakers. At Flip Supply, it's all about 100% authentic heat and service that gets you. Fast shipping, expert advice, no fakes – ever. Join the Flip Fam. [Shop Sneakers Now]
• •⚡ Flip Fam First Dibs! ⚡ Your Exclusive Sneak Peek + [Offer] Inside! *Email Body Snippet:* Hey [Customer Name], you're part of the core crew, so we're giving you the jump! Check out [New Collection/Special Offer] before anyone else. Thanks for being part of the Flip Supply journey!
• •Ask Us Anything! 💬 Got Qs about upcoming drops, authenticity, or what to wear with your latest cops? The Flip Supply team is here for it! Drop your questions below! 👇 #FlipFam #SneakerTalk #AuthenticAdvice