Brand Tone

sophisticated, passionate, and reverent

Brand Values

• •Appreciation for History and Story
• •Commitment to Restoration and Sustainability
• •Curation and Design Excellence
• •Craftsmanship
• •Colombian Identity

Best Practices

• •Lead with the "Soul": Always start with the story, the history, or the unique characteristic of the piece. Frame every item as more than an object.
• •Use an Educated and Passionate Vocabulary: Incorporate words related to design, art, and history (e.g., "provenance," "silhouette," "patina," "era," "handcrafted"). This elevates the brand and respects the customer's intelligence.
• •Maintain a Consistent Narrative: Whether on Instagram, the website, or in an email, the core message of "Objetos con Alma" and the value of restoration should be present.
• •Embrace Minimalism in Language: The visual presentation is clean and sophisticated; the copy should match. Be descriptive but not overly wordy. Let the quality of the item and the images do most of the talking.
• •Speak to the Curator in the Customer: Address the audience as fellow appreciators of design. Use language that invites them into the world of curation, helping them feel like they are making a thoughtful, artistic choice for their home, not just a purchase.

Social Perception

Aspirational and High-End, Trusted Curator, Niche Following

Copy Examples

• •More than a place to sit, this is a piece of history reborn. Rescued and meticulously restored, our 1960s armchair brings with it the quiet elegance of its era, now ready to create new memories in yours. An 'Objeto con Alma' for the modern home.
• •Crafted by hands that understood form and fire, this ceramic vase carries the subtle imperfections that tell its unique story. Its timeless silhouette and earthy glaze make it a grounding presence in any space. Discover the soul of true craftsmanship.
• •Don't Just Decorate. Curate Your Story.
• •Your home should be a collection of what you love. At Fliphouse, we find and restore iconic design pieces with stories to tell. From mid-century classics to timeless decor, discover an 'Objeto con Alma' that speaks to you. Explore our curated collection.
• •Fliphouse was born from a belief: that beautiful objects should have more than one life. We are restorers, curators, and storytellers dedicated to sourcing and reviving design pieces with soul. Our Colombian roots inspire us to seek out and celebrate the enduring beauty of craftsmanship.