Brand Tone

Friendly, Joyful, Confident, Casual, and Stylish

Brand Values

• •Originality and Authenticity
• •Quality and Durability
• •Comfort
• •Style and Versatility
• •Conscious Production
• •Joy and Lifestyle

Best Practices

• •Embrace the "Life is better in flip*flops!" philosophy: Let this core message of joy, ease, and positivity infuse all communications. Use optimistic and uplifting language.
• •Keep it Authentic and Confident: Refer to the brand's heritage ("The Original since 1997") and German quality standards, but do so in a way that’s proud, not arrogant.
• •Stay Casual and Relatable: Use clear, straightforward language. Avoid jargon or overly formal phrasing. Imagine talking to a friend about their favorite summer shoes.
• •Highlight Key Values Consistently: Regularly weave in mentions of comfort, style, vegan materials, and quality features naturally within the copy.
• •Visual and Verbal Harmony: Ensure the tone of the copy aligns with the visual elements used (bright, colorful, lifestyle-oriented imagery). The words should enhance the feeling conveyed by the pictures.

Social Perception

Positive Association with Summer and Comfort, Trusted for Quality (for a flip-flop), Fashionable and Trendy, Reliable, Ethically Minded (to some extent), Fun and Youthful

Copy Examples

• •Headline: Step into Sunshine! ✨ Our Originals are back in vibrant new shades. Life’s always better in flip*flops. #flipflopOriginals #SummerReady
• •Body Copy (Product Focus): Your feet deserve a holiday too! Our ultra-light, super-soft flip*flops are 100% vegan, washable, and ready for any adventure. Feel the Original comfort. #HappyFeet #VeganStyle
• •Social Media Post: Beach day? City stroll? Poolside chill? ✅ Our timeless classics have got you covered. Effortless style, ultimate comfort – since 1997. What’s your flip*flop story? Share below! 👇 #MyFlipFlops #EverydayComfort
• •Promotional Copy: Treat your toes! 🎉 Get 15% off your first pair of authentic flip*flop Originals. Experience the perfect blend of German quality and carefree style. Shop now and #FreeYourFeet!
• •Brand Story Snippet: More than just a flip-flop, it’s a feeling. Since 1997, we’ve been crafting the Original with passion, quality, and a whole lot of sunshine. Join the flip*flop family! ☀️ #Since1997 #GermanOriginal