Brand Tone

Passionate, Innovative & Pioneering, Authentic & Transparent, Quality-focused & Meticulous, Approachable & Engaging, Proudly English/Local

Brand Values

• •Quality & Excellence
• •Innovation & Creativity
• •Authenticity & Integrity
• •Sustainability & Provenance
• •Passion
• •Experience & Education

Best Practices

• •Tell Your Story Consistently: Continuously weave in the narrative of Ben and Hannah's passion, the vineyard's origins, and the 'why' behind Flint's approach. This authenticity builds connection.
• •Embrace 'Innovative' Language: Use words that reflect forward-thinking, creativity, and a pioneering spirit (e.g., 'pioneering,' 'groundbreaking,' 'reimagined,' 'next-level,' 'unique approach').
• •Highlight Quality and Craftsmanship: Emphasize the meticulous care, precision, and dedication to producing exceptional wines. Use descriptive language that conveys the sensory qualities of the wines (e.g., 'balance, purity, flavour,' 'vibrant,' 'complex,' 'elegant').
• •Be Open and Educational: Share insights into the winemaking process, the unique aspects of the English terroir, and what makes Flint's methods special. Avoid overly technical jargon unless explained, making the information accessible and engaging.
• •Maintain a Passionate and Approachable Voice: Let the genuine enthusiasm for wine shine through. Even when discussing complex topics, the tone should feel welcoming, inviting questions and exploration from both connoisseurs and those new to English wine.

Social Perception

Highly Respected, Award-Winning, Knowledgeable & Passionate Team, Beautiful Destination, Pioneering, Good Value for Premium Quality

Copy Examples

• •Headline: Beyond the Grape: The Flint Vineyard Story. Body: 'It started with a question: how do you make truly exceptional English wine? For us, the answer lies in a blend of passion, pioneering spirit, and the unique character of our Norfolk terroir. Discover the curiosity and craft that goes into every bottle. Taste the innovation.'
• •Headline: Norfolk in a Glass. Innovation in Every Drop. Body: 'At Flint Vineyard, we're not just making wine; we're redefining what English wine can be. From our award-winning Bacchus to our groundbreaking Charmat Rosé, experience the fresh, vibrant flavours born from our sunny corner of East Anglia. It’s a taste of tradition, reimagined.'
• •Headline: The Art & Science of Flint. Body: 'Winemaking is where meticulous science meets creative intuition. Our founder, Ben Witchell, traded a career in IT to chase a passion for the perfect grape. Journey with us from vine to award-winning wine and uncover the balance, purity, and flavour that define Flint.'
• •Headline: More Than Organic. It's Considered. Body: 'Sustainability isn't a label, it's a promise. At Flint Vineyard, we go 'Organic Plus,' making thoughtful choices every step of the way to nurture our vines and our land. Because great wine is born from a healthy respect for nature.'
• •Headline: Your Invitation to the Vineyard. Body: 'There's a story behind every bottle, and we love to share ours. Join us for an immersive tour and tasting. Walk the vines, explore our cutting-edge winery, and experience the passion that fuels Flint Vineyard. Book your discovery today.'