Tono de Marca

Approachable sophistication: professional, valuing experience and skill, yet friendly, welcoming, and community-oriented. Clean, confident, artistic, and polished, expert, kind, and inclusive voice, avoiding overly casual or humorous language.

Valores de Marca

• •Quality and Expertise
• •Sustainability and Ethical Practices
• •Creativity and Artistry
• •Community and Inclusivity
• •Client-Centric Experience

Mejores Prácticas

• •Maintain Approachable Sophistication: Always balance expert, professional language with a warm, welcoming, and inclusive tone. Avoid jargon where possible, but speak confidently about your craft.
• •Lead with Values: Weave your core values of sustainability, community, and artistry into your messaging. Don't just state them; show them through stories of your partnerships, events, and client experiences.
• •Focus on the Client's Experience: Frame your services and products around the benefit to the client – not just a haircut, but a "bespoke experience"; not just a product, but a step towards an "effortless style."
• •Emphasize Quality and Expertise: Consistently mention the skill, training, and experience of your team to build trust and justify the high-quality positioning of the brand.
• •Be Creative and Inspiring: Reflect the brand's connection to the arts in your copy. Use evocative and descriptive language that paints a picture of the creative and inspiring atmosphere of the salon.

Percepción Social

Very positive; perceived as high-quality, professional, welcoming, friendly, non-judgmental, and clean. Offers a high-end experience in a relaxed setting, and its commitment to sustainability and community is highly appreciated.

Ejemplos de Copy

• •Beauty that's kind to your hair and the planet. At Flint, we believe in sustainability as a way of life. That’s why we partner with brands like Davines, who share our commitment to carbon-neutral production and ethically sourced ingredients. Explore our curated collection and make your hair routine a little more green.
• •Artistry in every cut. Our stylists combine years of experience with a passion for modern, effortless style. We focus on creating a look that is not only beautiful but perfectly structured for you. Book your bespoke experience at our Norwich salon.
• •More than a salon, we're a community. We're proud to be a hub for local art and a supporter of charitable initiatives like Haircuts 4 Homeless. Because we believe that feeling good and doing good go hand-in-hand.
• •Discover Norwich's best-kept secret. Step into a space where creativity, expertise, and a truly welcoming atmosphere meet. At Flint Hair, it's all about you. Let our expert stylists craft your perfect look in a relaxed, inspiring environment.
• •The secret to effortless curls. This LOVE Curl Cream from Davines is a team favorite for a reason. It defines without weighing down, leaving you with soft, bouncy curls. Made with natural ingredients, it’s a choice you can feel good about.