Brand Tone

Aspirational, technical, and community-centric; professional, serious, passionate, engaging, confident, and direct, focusing on performance, innovation, and quality.

Brand Values

• •Performance and Quality
• •Style and Modernity
• •Community and Passion
• •Conservation and Sustainability

Best Practices

• •Prioritize Performance Language: Always lead with technical benefits, using terms like "UPF 50+", "moisture-wicking", "lightweight", "stain-repel", and "stretch-flex fabric" to reinforce commitment to quality and function.
• •Speak the Angler's Language: Use terminology that resonates with the target audience (e.g., "hookup", "hardcore angler", "on the water", "the fight") to build authenticity and show understanding of their world.
• •Emphasize the "Style Meets Function" Mission: Consistently communicate the unique value proposition of being both a high-performance and a stylish brand, highlighting apparel designed for fishing adventures and everyday life.
• •Leverage Community and Aspiration: Feature sponsored anglers, tournament results, and user-generated content in copy. Frame the brand as a key part of the dedicated fishing community that helps anglers achieve their goals.
• •Maintain a Confident and Passionate Tone: The brand's voice should be expert but not arrogant, conveying deep passion for the sport and confident belief in product quality. Avoid overly casual or generic language that could dilute premium positioning.

Social Perception

Perceived as a legitimate, authentic, and credible brand within the competitive bass fishing world, known for providing specialized, high-performance gear for dedicated fishing enthusiasts. Its focus on apparel for the "modern angler" helps it stand out.

Copy Examples

• •Engineered for the elements. Designed for the hookup. Our Ultra-Tek Hoodie with UPF 50+ protection and moisture-wicking fabric lets you focus on the fight, not the forecast. Stay out longer, fish harder. #FlikrFishing #PerformanceFishing #BassAngler
• •BEYOND THE BOAT. We merge technical performance with modern style, creating apparel that transitions from the water to your everyday life. Quality craftsmanship for the dedicated angler.
• •Don't Just Compete. Dominate. Tournament day is no time to worry about your gear. FLIKR FISHING performance apparel is built for the hardcore angler—lightweight, sun-protective, and ready for anything. Gear up with the pros. Shop our new arrivals.
• •Meticulously crafted for the angler who demands excellence. The Apex tee features our proprietary stretch-flex micromesh fabric, offering unparalleled breathability and complete freedom of movement. With industry-leading UPF 50+ protection and advanced stain-repel technology, you're covered from sunup to sundown. It's not just a shirt; it's a piece of technical equipment.
• •Our Passion is Your Performance. FLIKR FISHING was born from a simple idea: the modern angler deserves apparel that is as dedicated and high-performing as they are. We’re not just making clothes; we’re building a community united by a shared passion for the water and a relentless pursuit of the next big catch.