Brand Tone

humorous, relatable, and edgy

Brand Values

• •Connection
• •Fun & Entertainment
• •Authenticity
• •Boldness

Best Practices

• •Embrace Humor and Relatability: Always lead with humor. Use memes, relatable scenarios, and conversational language. The copy should feel like it's coming from a witty friend, not a corporation.
• •Stay Visually Driven: On social media, the copy should complement the visual (video/image), not just describe it. Use short, punchy text that adds context or a punchline to the creative asset.
• •Use an Edgy but Inclusive Voice: The brand's tone is slightly provocative. Continue to use this to your advantage to stand out, but ensure the humor doesn't alienate potential customers. The focus should be on "laughing with," not "laughing at."
• •Focus on the "Why" - The Experience: Don't just sell the game; sell the experience. The copy should consistently emphasize the end result: laughter, bonding, creating memories, and having the best game night ever.
• •Engage with Your Community in the Brand Voice: Respond to comments, messages, and user-generated content using the same humorous and informal tone. This reinforces the brand's personality and builds a loyal community.

Social Perception

Flight Risk™ is perceived positively as a "must-have" party game. Customers see it as an effective social lubricant that guarantees a fun night. It's praised for its unique concept focusing on guessing friends' behaviors, making it a modern, relevant, and engaging brand that understands its audience's desire for interactive and shareable social experiences.

Copy Examples

• •The party just got interesting. Think you know who in your crew would bail on a date to play video games? 👀 Flight Risk™ is the game that exposes your friends' most hilarious secrets. Tap to shop and find out who's a real flight risk. #PartyGame #GameNight #FlightRiskGame
• •My friends trying to guess if I'd *[insert funny scenario from a game card]*. The side-eye I get when they guess right is my favorite part. 😂 Grab your own Flight Risk™ game and get ready to call out your friends. Link in bio! #FlightRisk #FriendshipGoals #Funny
• •Your Next Game Night Needs This. Swipe through to see just how wild your night could get. Flight Risk™ isn't your average party game—it's the ultimate test of friendship. Perfect for parties, pre-games, or just a random Tuesday. Order now!
• •EXPOSE YOUR FRIENDS. The ultimate party game about calling your friends out on their most outrageous hypothetical decisions. Fun guaranteed.
• •Ready for a chaotic game night? Hey [Name], tired of the same old board games? It's time to find out which of your friends would fake an emergency to get out of a bad date. Flight Risk™ is here to make your gatherings unforgettable. Get your game today and let the fun begin!