Brand Tone

Enthusiastic and Passionate, Adventurous and Bold, Community-Oriented and Supportive, Innovative and Authoritative, Informal and Approachable

Brand Values

• •Innovation
• •Quality and Durability
• •Performance Enhancement
• •Community Focus
• •Rider Experience and Fun
• •Safety

Best Practices

• •Speak Rider to Rider: Use language that resonates with the Onewheel community (e.g., "send it," "shred," "locked-in"). Keep it authentic and avoid overly corporate jargon.
• •Emphasize Action and Adventure: Use strong verbs and vivid descriptions that evoke the excitement and freedom of enhanced Onewheel riding. Focus on the possibilities FlightFins unlock.
• •Show, Don't Just Tell: Incorporate user-generated content, action shots, and videos that demonstrate the products in real-world scenarios, reinforcing the adventurous and performance-driven tone.
• •Maintain Enthusiasm: Whether it's a product description, social media post, or customer service interaction, let the genuine passion for Onewheeling and the brand's products shine through.
• •Be Confident but Inclusive: Highlight the quality and innovation of FlightFins with authority, but ensure the tone remains welcoming to riders of all skill levels who are looking to improve their experience. Provide resources and support to help them "take it to the next level."

Social Perception

Positive, Premium Brand, For a Specific Riding Style

Copy Examples

• •Headline: Unlock Your Ride. Unleash Your Onewheel. Body: Stop just riding. Start flying. FlightFins give you the locked-in control to conquer curbs, nail new tricks, and own any terrain. Ready to send it? (Tone: Adventurous, Benefit-Oriented)
• •Headline: More Control. More Tricks. More Fun. That's the FlightFins Promise. Body: Precision engineered in the USA, our fins and fenders transform your Onewheel experience. Feel the difference. Ride the best. (Tone: Confident, Quality-Focused)
• •Headline: From Commute to Carnage: FlightFins Elevate Every Ride. Body: Whether you're navigating city streets or shredding trails, get the confidence and capability to push your limits. What will *you* unlock? (Tone: Versatile, Engaging)
• •Headline: Join the Flight Club. Body: It’s more than an accessory; it’s a new way to ride. Connect with a community of shredders who know what it means to truly send it. Install FlightFins and feel the freedom. (Tone: Community-Focused, Aspirational)
• •Headline: Stop Dreaming About It. Start Doing It. Body: Those jumps, those drops, those deep carves – they’re all within reach. FlightFins provide the grip and confidence you need. What are you waiting for? (Tone: Direct, Empowering)