Brand Tone

Welcoming & Inclusive, Inspirational & Hopeful, Community-Oriented, Contemporary & Relevant, Faith-Centered & Purposeful

Brand Values

• •Faith/Spirituality
• •Community
• •Service/Outreach
• •Growth (Spiritual & Personal)
• •Authenticity/Transparency
• •Hope

Best Practices

• •Always Lead with "Welcome": Ensure the feeling of being invited and accepted is paramount in all communications, especially for new audiences. Use inclusive language.
• •Focus on "Hope" and "Transformation": Frame messages around the positive impact of faith and community. Highlight stories of change, encouragement, and purpose.
• •Emphasize "Community" and "Connection": Regularly use words like "together," "family," "us," "connect," and "belong" to reinforce the communal aspect of the church.
• •Keep it Understandable and Relatable: While faith-based, avoid overly niche jargon where possible, especially on platforms aimed at a broader audience. Make the message accessible to those at different stages of their spiritual journey.
• •Be Authentic and Sincere: The tone should feel genuine and heartfelt. Avoid overly corporate or impersonal language. Let the passion for the church's mission shine through in the words chosen.

Social Perception

As a Place of Worship and Spiritual Guidance, As a Community Hub, As a Source of Positive Influence, Welcoming to Newcomers

Copy Examples

• •Find your people. Find your purpose. Find your home. Connection is at the heart of who we are at Flight Church. Join us this Sunday – we can’t wait to meet you! #FlightChurch #Community #WelcomeHome #YouBelongHere
• •Ready to take your faith to new heights? ✨ Join us for an inspiring series at Flight Church! We're diving deep into [Topic] and discovering fresh perspectives that will uplift and empower you. All are welcome – bring a friend! Learn more & save your spot: [Link] #FlightChurchEvents #SpiritualGrowth #HopeFilled #CommunityFaith
• •Stepping into a new church can feel like a big step, but we want to make it easy. At Flight Church, you're not just a visitor, you're family from the moment you walk through our doors. Discover a place to belong, believe, and become all that God created you to be.
• •This Week at Flight: Hope, Connection, and Ways to Grow!
• •Make a difference with us! 🙌 Flight Church is powered by people passionate about sharing hope and serving our community. Whether you have a little time or a lot, there’s a place for your unique gifts. Let's build something beautiful together. Find your place to serve: [Link] #FlightChurchServe #CommunityImpact #MakeADifference #PurposeDriven