Brand Tone

Helpful, technical, and community-focused

Brand Values

• •Accuracy and Reliability
• •Innovation and Technology
• •Community and Contribution
• •Accessibility and Democratization of Data
• •Customer Focus & Support
• •Passion for Aviation

Best Practices

• •Emphasize Community and Contribution: Use inclusive language ("join us," "become a feeder," "our global network"). Highlight how individual contributions benefit the wider FlightAware ecosystem and aviation community.
• •Be Clearly Technical but Accessible: Use precise technical terms where necessary (e.g., "1090MHz," "ADS-B," "SDR") but explain benefits in clear, user-friendly language (e.g., "see more planes," "track further," "easy setup"). Avoid overly complex jargon where simpler terms suffice.
• •Focus on Performance and Reliability: Back up claims with specifics where possible (e.g., "increases range 10-20%"). Use words that convey quality, precision, and durability, reflecting the core FlightAware brand values.
• •Maintain an Enthusiastic and Enabling Tone: Share the excitement of flight tracking and empower users by showing them how FlightAware products can enhance their hobby or data gathering capabilities. Phrases like "unlock the skies" or "power your passion" can be effective.
• •Ensure Accuracy and Transparency: All product descriptions and claims should be accurate and verifiable. If there are limitations or specific requirements (e.g., needing a Raspberry Pi, benefits of a filter in certain environments), state them clearly. This builds trust, aligning with FlightAware's overall commitment to reliable information.

Social Perception

Generally viewed as a highly reliable and accurate source for flight tracking. The ADS-B products from the store are well-regarded by the hobbyist community for their performance and for enabling participation in a global data network. Seen as an innovator in aviation data.

Copy Examples

• •Headline: See the Skies Like Never Before. Body: Join the global FlightAware ADS-B network! Our Pro Stick Plus and easy-to-assemble PiAware kits give you the power to track flights in real-time, right from your home. Enhance your range, contribute data, and become part of a passionate aviation community.
• •Headline: Maximize Your ADS-B Reception. Body: Don't let weak signals limit your view. The FlightAware 1090MHz antenna is expertly tuned to capture more aircraft data, extending your tracking capabilities significantly. Pair it with our Pro Stick for optimal performance.
• •Headline: Everything You Need, All In One Box. Body: New to ADS-B? Our FlightFeeder Basic kit comes with everything you need – a Raspberry Pi, Pro Stick Plus, SD card, and antenna – ready-to-run or as a DIY project. Start tracking and contributing in minutes!
• •Headline: Filter Out the Noise. Focus on the Flights. Body: In a busy RF environment? Our ADS-B bandpass filters clean up interference, ensuring your receiver captures clear flight signals. See more aircraft, more consistently. A small upgrade for a big difference.
• •Headline: Power Up Your PiAware. Body: The FlightAware Pro Stick Plus isn't just another SDR. With its built-in amplifier and optional filter, it’s engineered for peak ADS-B performance, delivering more messages and greater range for your Raspberry Pi setup.