Brand Tone

warm, inviting, artisanal, and descriptive

Brand Values

• •Quality Craftsmanship
• •Sensory Experience & Ambiance
• •Natural & Eco-Conscious (to a degree)
• •Comfort & Coziness
• •Authenticity & Passion

Best Practices

• •Create a Brand Voice Guide
• •Focus on Sensory Language
• •Emphasize the "Handmade" & "Small Batch" Angle
• •Maintain a Warm and Approachable Persona
• •Tell Stories (Even Small Ones)

Social Perception

charming, small-batch artisanal brand

Copy Examples

• •✨ Introducing 'Autumn Glow' ✨ Imagine crisp golden leaves, a warm mug in hand, and the comforting scent of spiced apple and cinnamon filling your sanctuary. Our new hand-poured soy candle is here to wrap your home in the cozy embrace of fall. Small batch, big comfort. Tap to shop and let the warmth flicker in! #FlickerMillCandles #AutumnGlow #HandPouredWithLove #SoyCandles #CozyHome
• •Unwind and drift away with our Serene Lavender soy candle. Hand-poured in small batches, this timeless classic blends pure lavender essential oils to create a tranquil oasis in any room. Perfect for quiet evenings, meditation, or simply to invite a moment of calm into your busy day. Crafted with eco-friendly soy wax for a clean, long-lasting burn. Let serenity fill your space.
• •Transform your house into a haven with FlickerMill Candles. 🏡💖 Each of our soy wax candles and melts is lovingly hand-poured, blending premium fragrances to create unique atmospheres. From uplifting citrus to cozy vanilla, discover the perfect scent to tell your home's story. Shop small, live beautifully. Visit us today! [Link to website]
• •Looking for a flame-free way to fill your home with enchanting fragrance? Our small-batch soy wax melts are packed with long-lasting scent! Simply pop a cube into your favorite warmer and let delightful aromas weave through your space. Explore our scent library and find your new favorite way to cozy up. P.S. They make wonderful gifts too! 😉
• •*(Image/short video of candles being carefully poured or packaged)* Text overlay: "Pouring a little bit of sunshine into every 'Citrus Grove' candle today! ☀️ Each one is crafted by hand, ensuring maximum scent and a personal touch. #FlickerMillMagic #SmallBatchGoodness #ArtisanCandles #BehindTheScents"