Brand Tone

Warm and Inviting, Passionate and Authentic, Descriptive and Evocative, Informative and Trustworthy, Slightly Artisan/Boutique

Brand Values

• •Quality & Craftsmanship: Commitment to using high-quality, natural ingredients and handcrafting each product with care.
• •Health & Well-being: Providing cleaner-burning candles as a healthier alternative to traditional options, contributing to a relaxing and enjoyable atmosphere.
• •Customer Satisfaction: Ensuring a positive experience through quality products, good customer service, and helpful information.
• •Passion & Authenticity: Stemming from a genuine love for candles and transparency in their process and ingredients.
• •Creating Ambiance & Joy: Focusing on how their candles can enhance a space and evoke positive feelings and memories.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., warm, descriptive, authentic), approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The inviting and slightly artisan tone of Flickering Bliss resonates well with individuals seeking quality, natural home fragrance products and a touch of affordable luxury.
• •Focus on "Show, Don't Just Tell": Instead of saying a candle is "relaxing," describe the scents and sensations that evoke relaxation (e.g., "imagine the gentle aroma of lavender and chamomile lulling you into a state of calm"). Use vivid, sensory language.
• •Maintain Authenticity: Let the passion for the products shine through. Share the story, the process, and the commitment to quality genuinely. Avoid overly corporate or generic language.
• •Be Consistent Across All Platforms: Whether it's a product description, an Instagram caption, an email, or a customer service response, the tone should feel familiar and aligned with the Flickering Bliss brand. Regular review of content can help ensure this consistency.

Social Perception

A Provider of High-Quality, Beautifully Scented Candles, A Trustworthy Small Business, Eco-conscious and Health-Aware, A Source of Comfort and Relaxation, Aesthetically Pleasing

Copy Examples

• •✨ Introducing 'Seaside Serenity' ✨ Unwind and let the calming whispers of ocean mist, sea salt, and a hint of jasmine transport you to your favorite coastline. Hand-poured with 100% natural soy wax, because your moments of peace deserve the purest ingredients. Tap to bring the bliss home. #FlickeringBliss #NewCollection #SoyCandles #CoastalVibes #HandcraftedBliss
• •Wrap yourself in the comforting embrace of our Vanilla Bean & Marshmallow soy candle. Imagine a warm, fluffy blanket, a good book, and the sweet, inviting aroma of creamy vanilla bean and toasted marshmallow filling your space. Hand-poured in small batches with all-natural soy wax and a crackling wooden wick for that extra touch of cozy. Perfect for quiet evenings and creating moments of pure bliss.
• •A Little Bliss For Your Inbox (And Your Home!) 🌿 (Body Snippet): Hello [Customer Name], at Flickering Bliss, we believe every day deserves a touch of warmth and a beautiful scent. This week, enjoy [Discount/Offer] on our bestselling hand-poured soy candles and fill your home with pure, natural fragrance...
• •Breathe Easy, Live Beautifully. 🌿 At Flickering Bliss, we handcraft our candles with 100% natural soy wax, phthalate-free fragrances, and cotton wicks. Experience a cleaner burn and truly delightful scents without the worry. Discover your new favorite today! Shop Now -> [Link]
• •Flickering Bliss Candles ✨ Hand-poured soy candles made with love & natural ingredients in Virginia. Creating moments of warmth, joy, and aromatic bliss for your home. 🌿 Shop our scents 👇