Brand Tone

Enthusiastic & Passionate, Motivational & Aspirational, Fun & Playful, Credible & Authoritative, Community-Oriented, Direct & Informative

Brand Values

• •Performance Improvement
• •Fun & Enjoyment
• •Quality & Durability
• •Innovation
• •Accessibility
• •Passion for Football
• •Adding Value
• •Community

Best Practices

• •Embrace "Serious Play": Ensure copy consistently balances the dual message of performance enhancement and enjoyment. Use language that is both motivational and light-hearted.
• •Stay Passionate & Enthusiastic: Let the genuine love for football shine through. Use active, energetic language and relatable football scenarios.
• •Highlight Credibility Subtly: Weave in mentions of scientific validation, use by academies, or global trust without sounding overly boastful. Let the quality and results speak for themselves.
• •Focus on the User's Journey: Frame benefits around the player's aspirations, improvement, and enjoyment, whether they are a child in the garden or an academy hopeful.
• •Build Community: Use inclusive language ("we," "our community," "join us"). Encourage interaction and sharing of experiences with Flick products.

Social Perception

Trusted Brand, Innovative & Effective, Engaging for Youth, Good Quality (Generally), Giftable, Associated with "Serious Play"

Copy Examples

• •Headline: Stop Dreaming. Start Doing. Flick Makes You Better. Body: Unleash your potential with Football Flick. Our scientifically validated training gear is designed for serious skill enhancement that’s seriously fun. Join the 250,000+ players worldwide who are taking their game to the next level. #SeriousPlay
• •Headline: From Back Garden Kicks to Academy Drills, Flick is Your #1 Training Partner. Body: Whether you're just starting out or fine-tuning your pro skills, Football Flick delivers the quality and innovation you need. Loved by families, trusted by elite coaches. What are your football dreams? #FootballFlick #TrainSmarter
• •Headline: More Than Just Gear. It's a Passion for the Beautiful Game. Body: At Flick, we're a community united by our love for football. Our mission is to bring joy, improve performance, and help you achieve your goals on and off the pitch. Experience the Flick difference. #LoveFootball #FlickFamily
• •Headline: The Secret Weapon for Aspiring Ballers: Fun Meets Performance. Body: Why choose between serious training and having a blast? With Football Flick, you get both. Our gear is built to last, designed to perform, and guaranteed to make you smile. Elevate your skills, enjoy every moment. #PlayfulPerformance #FlickSkills
• •Headline: Gift the Goal. Gift the Glory. Gift Football Flick. Body: Searching for the perfect present for the football fanatic in your life? Look no further. Football Flick is the ultimate gift for players of all ages who love to train hard and have fun doing it. #FootballGifts #SeriousFun