Brand Tone

Confident & Bold, Fashion-forward & Modern, Empowering & Youthful, Approachable & Fun, Quality & Durability (Implied), Accessibility & Affordability, Customer Satisfaction, Challenging Norms

Brand Values

• •Boldness
• •Fashion-forward design
• •Empowerment
• •Youthful attitude
• •Fun
• •Quality
• •Durability
• •Accessibility
• •Affordability
• •Customer Satisfaction
• •Challenging traditional norms

Best Practices

• •Keep the messaging fresh, current, and relatable, directly addressing the desire to avoid 'matronly' accessories.
• •Emphasize the 'fun' aspect of the brand through vibrant language and imagery.
• •Highlight the quality and durability of the chains to counter perceptions of cheaper alternatives.
• •Showcase customer testimonials and reviews that emphasize the positive impact on their style and confidence.
• •Use confident and bold language to reinforce the brand's self-assured tone.

Social Perception

Perceived as a source of unique, beautiful, comfortable, and modern eyewear chains that enhance style and confidence, avoiding the 'old lady' look. Customers appreciate the positive experience and customer service.

Copy Examples

• •Eyewear Chains For The Woman Too Fly For Eyewear Chains.
• •Bold, Fashionable and Fun Eyewear Chains.
• •Tired of eyewear chains that make you feel old? Discover our modern and stylish alternatives!
• •Express your unique style with our bold and affordable eyewear chains.
• •Upgrade your eyewear game with our fun and fashionable chains that are anything but matronly.