Brand Tone

enthusiastic, inspiring, and child-centric

Brand Values

• •Creativity and Imagination
• •Learning Through Play
• •Family and Connection
• •Quality and Durability
• •Sustainability

Best Practices

• •Lead with Imagination
• •Speak to the Parent, Excite the Child
• •Highlight the "Aha!" Moment
• •Incorporate User-Generated Language
• •Balance Fun with Function

Social Perception

innovative and valuable addition to the world of children's toys; a clever solution that enhances the longevity and playability of existing toy collections; a high-quality, trustworthy company that delivers on its promises of fun and educational value; positive due to Australian-made aspect

Copy Examples

• •Don ’t Buy a New Train Set. Supercharge the One You Have. Your old wooden tracks and Duplo bricks are hiding a secret world of twists, turns, and towering bridges. Unlock it with Flexi Tracks and watch their creativity reach new heights.
• •From the Floor to the Sky. Ready to elevate playtime? Our connector blocks let your little engineer build spiraling towers and daring bridges, combining the toys they already love. It's the ultimate upgrade for curious minds.
• •The "Wow!" Moment You've Been Waiting For. Remember the look on their face when they solve a puzzle for the first time? Get ready for more of that. Flexi Tracks turn simple train tracks into complex, creative adventures. Build something amazing together today.
• •Less Screen Time, More Steam Time. Spark a hands-on adventure that will capture their imagination for hours. Flexi Tracks connect wooden trains and Duplo blocks, creating endless possibilities for problem-solving and play. All aboard for fun!
• •Engineered for Fun. Loved by Parents. We designed Flexi Tracks to be more than just a toy. They ’re a tool for learning STEM skills, developing fine motor control, and making playtime more dynamic. Durable, easy-to-use, and endlessly fun.