Brand Tone

Empowering and Reassuring, Solution-Oriented and Direct, Accessible Science

Brand Values

• •Efficacy and Results
• •Simplicity and Convenience
• •Customer Trust
• •Wellness through Natural Solutions

Best Practices

• •Lead with the Outcome, Not the Product
• •Amplify Testimonials
• •Use "You-Centric" Language
• •Maintain a Reassuring Tone
• •Be Direct and Simple

Social Perception

Low Visibility, Potentially Mixed Customer Experience, Generic Name Confusion

Copy Examples

• •Stop Snoring. Start Living. The simple, comfortable solution for silent nights and energized days is here.
• •Your 63-night, risk-free trial to better sleep starts now.
• •Targeted, natural relief that moves with you. Our wormwood-infused patches deliver soothing warmth right where you need it, so you can get back to your life without the ache.
• •Reclaim My Sleep
• •Still tired of being tired? You’re one click away from joining 15,000 others who now wake up refreshed. Don’t wait another sleepless night.