Brand Tone

Helpful & Informative, Passionate & Enthusiastic, Problem-Solving & Reassuring, Community-Oriented & Friendly, Confident & Quality-Focused

Brand Values

• •Quality & Performance
• •Innovation & Improvement
• •Ease of Use & Convenience
• •Creativity & Inspiration
• •Community & Support

Best Practices

• •Speak as a Fellow Crafter: Use language that resonates with the quilting and crafting community. Share their passion, understand their pain points, and celebrate their creativity.
• •Focus on Solutions and Benefits: Clearly articulate how FlexiFuse solves common problems and what benefits users can expect (e.g., no gumming, soft results, ease of use).
• •Maintain a Helpful and Encouraging Voice: Provide valuable tips, tutorials, and inspiration. Encourage users in their creative journey and make them feel supported.
• •Emphasize Quality and Reliability: Confidently communicate the product's superior performance and the meticulous development process behind it.
• •Foster Community: Encourage interaction, user-generated content, and sharing. Use inclusive language that makes customers feel like part of the FlexiFuse family.

Social Perception

Positive & Trusted, Go-To Product for Applique, Recommended by Peers, Addresses Crafters' Needs

Copy Examples

• •Headline: Tired of Gummy Needles and Stiff Applique? Body: We were too! That's why we created FlexiFuse – the lightweight fusible web designed by quilters, for quilters. Get back to the joy of creating with smooth stitching and beautifully soft results, every time. #FlexiFuseFreedom
• •Headline: Your Perfect Applique Awaits. Body: Don't let subpar fusible web dim your creative spark. FlexiFuse offers a strong, consistent bond that’s incredibly lightweight and easy to sew through. Trace, fuse, and stitch your masterpiece with confidence! See the difference at flexifuse.com.
• •Headline: Join the #MadeWithFlexiFuse Family! Body: Discover why crafters are falling in love with FlexiFuse. Our paper-backed fusible web makes applique a breeze. Share your beautiful creations with us and inspire fellow makers! Get your FlexiFuse and let's create something amazing together.
• •Headline: From Frustration to Fusible Perfection. Body: We poured years of crafting experience and a whole lotta love into developing FlexiFuse. Say goodbye to skipped stitches and hello to effortless applique. Perfect for quilting, home decor, and all your paper crafts!
• •Headline: Unlock Smooth Stitching. Unlock FlexiFuse. Body: Ready for an applique experience that just *works*? FlexiFuse is engineered to keep your needles clean and your fabrics pliable. Spend less time troubleshooting and more time bringing your beautiful designs to life.