Brand Tone

personal, genuine, customer-centric, confident, straightforward, and accessible

Brand Values

• •Customer-Centricity
• •Innovation and Quality
• •Durability and Confidence
• •American Made
• •Simplicity and Common Sense

Best Practices

• •Lead with the Guarantee: The "You break it, we replace it.... For Life" promise is your most powerful statement. It should be prominent in most marketing materials as it immediately conveys confidence and value.
• •Emphasize "Made in the USA": Highlighting that the tees are made in Wisconsin by local suppliers caters to a key purchasing driver for many consumers and reinforces quality.
• •Use a Personal, Direct Tone: Write as if you are speaking to a fellow golfer. Avoid corporate speak. Use "we" and "you" to create a direct connection. The owner

Social Perception

niche, high-quality, 'insider' brand for serious golfers; perceived as a small, reliable company focused on product quality and direct customer satisfaction.

Copy Examples

• •The last golf tee you'll ever need to buy. Our G3 tee is designed from your feedback and guaranteed for life. Made in Wisconsin, for golfers who value quality over quantity.
• •Tired of a pocket full of broken tees? The Flex-Head G3 isn't just a tee; it's an investment in your game. Engineered for extreme durability and performance, it’s guaranteed for life. Make the switch and feel the difference.
• •Your bag has 14 clubs. How many tees? Get the one that lasts. The Flex-Head G3. Unbreakable. Unbeatable. Guaranteed for Life.
• •Born from innovation and perfected by your feedback. The G3 Flex-Head Tee combines advanced materials with a functional design that looks cool because it works. It's built to withstand any swing, which is why we can confidently offer our lifetime 'You break it, we replace it' guarantee.
• •Don't just take our word for it. Steve, a PGA Professional, called it a life-changing product. Join the thousands of golfers who've stopped replacing tees and started focusing on their game. What will your story be?