Brand Tone

Caring & Appreciative, Professional & Reliable, Convenient & Efficient, Celebratory & Thoughtful

Brand Values

• •Employee Appreciation
• •Strong Business Relationships
• •Convenience
• •Quality
• •Support & Partnership

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., "Caring," "Professional," "Innovative," "Supportive"), what that means in practice (e.g., "Use empathetic language," "Avoid jargon where possible but maintain industry professionalism"), and provide "do" and "don't" examples for each.
• •Focus on "Them," Not Just "Us": Whether addressing B2B clients or their employees (the ultimate gift recipients), frame benefits around their needs and feelings. For Fleurtjedag, this meant emphasizing how *they* (the client company) could easily show appreciation and how *their employees* would feel valued.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in email communications, in any potential social media, and in partnership materials (like with Loket.nl) is harmonious. This builds trust and brand recognition.
• •Use Storytelling (Even in B2B): Instead of just listing services, tell a story about the impact of appreciation. For example, "Imagine the smile on an employee's face when they receive an unexpected 'thank you' gift..." This makes the message more relatable and emotionally resonant.
• •Regularly Audit and Refresh Content: Periodically review all public-facing copy to ensure it still aligns with the brand's core values and tone, especially if the business evolves (as Fleurtjedag did from "Fleurtje weekend" with an expanded catalog).

Social Perception

The perception was likely formed primarily by their direct business clients and partners. Partners like Loket.nl presented Fleurtjedag as a valuable service for good employer practices and employee appreciation. The focus was on delivering a smile to employees and supporting businesses. The lack of a strong, easily discoverable social media presence might have limited broader public perception.

Copy Examples

• •Headline: Show You Care, Effortlessly. Body: Never miss a milestone. Fleurtjedag's automated B2B gifting service makes employee and client appreciation simple, thoughtful, and memorable. Integrate with your HR system and let us handle the smiles.
• •Headline: The Art of Appreciation, Perfected for Business. Body: From welcoming a new team member to celebrating a career milestone, Fleurtjedag offers curated gift experiences that speak volumes. Strengthen relationships, boost morale, and foster loyalty with every thoughtful gesture.
• •Headline: More Than Gifts. We Deliver Joy, Connection, and Recognition. Body: In today's busy world, taking a moment to acknowledge your team matters more than ever. Fleurtjedag helps you create those moments of joy and connection, reinforcing that your people are your greatest asset.
• •Social Media Post Idea: Celebrating a work anniversary? Or a new baby in a colleague's family? Our [Specific Gift Package, e.g., 'Welcome Little One' bundle] is the perfect way to share the joy. #EmployeeAppreciation #CorporateGifting #WorkplaceCulture #FleurtjedagCelebrates
• •Email Subject to B2B Client: Make Q3 Memorable: Easy Gifting Solutions for Your Team. Body: Planning your employee recognition for the next quarter? Fleurtjedag offers a seamless service to schedule and deliver thoughtful gifts for birthdays, anniversaries, and special achievements. Let's make your team feel truly valued.