Brand Tone

Artistic, poetic, passionate, personal, elegant, refined, niche, and authentic.

Brand Values

• •Craftsmanship
• •Cultural Fusion
• •Practical Beauty
• •Authenticity
• •Community

Best Practices

• •Embrace Poetic Language: Always use evocative, artistic, and slightly whimsical language. Refer to concepts like "dreams," "stories," and "journeys" rather than just "products." The name "Fleurs d'Ascenseurs" itself is a testament to this principle.
• •Tell the Founder's Story: Weave the personal passion of Marie, the founder, into the narrative. Phrases like "From Marie's sketchbook to your wardrobe" or "Inspired by a lifelong love for Japanese art" reinforce authenticity and the human touch behind the brand.
• •Focus on the Fusion: Explicitly mention the blend of cultures in your copy. Use phrases like "Parisian craftsmanship, Japanese soul," "Where the Seine meets Shibuya," or "Western silhouettes with an Eastern spirit" to define the unique brand position.
• •Highlight "Handmade in France": Consistently emphasize the artisanal nature and French origin of the products. This communicates quality, craftsmanship, and supports a premium positioning against mass-produced fashion.
• •Educate and Inspire: Go beyond selling. Create content that educates your audience about the meaning behind the patterns (e.g., Asanoha, Seigaiha), the history of the accessories (Kanzashi, Obi), and inspires them with styling tutorials. This builds authority and a deeper community connection.

Social Perception

Highly positive, perceived as a niche authority, creative and talented, and offering an aspirational, 'heaven-like' experience.

Copy Examples

• •Lost in a waking dream. Our new NOA dress whispers tales from the shores of an imagined Japan, tailored for your Parisian moments. Each stitch is a poem, each pattern a journey. Handmade with passion, designed to move with you. Discover the story online. #FleursDAscenseurs #JaponRevé #ParisianCreator #HandmadeFashion #KimonoStyle
• •Wear a Work of Art. Are you captivated by the elegance of Japanese design? Fleurs d'Ascenseurs brings the beauty of traditional patterns to your modern wardrobe. Discover our handmade kimonos, dresses, and accessories, crafted in our Parisian atelier. More than clothing—it's a wearable story. Shop our new collection now. Explore Now
• •A Secret from the Atelier... Your New Favorite Obi Belt is Here ✨
• •Fleurs d'Ascenseurs. Where Parisian tailoring meets the soul of Japanese prints. [Shop The Collection]
• •From a simple bun to an elegant updo: 3 looks with one Japanese Kanzashi clip. Elevate your hairstyle with a touch of handmade elegance. Our Kanzashi hair accessories are crafted in our Paris workshop, bringing a poetic Japanese flair to your everyday look. #Kanzashi #HairTutorial #JapaneseInspired #HandmadeJewelry #ParisStyle