Brand Tone

elegant, sophisticated, and romantic

Brand Values

• •Quality and Craftsmanship
• •Longevity and Enduring Beauty
• •Elegance and Sophistication
• •Thoughtful Gifting and Emotional Connection
• •Customer Delight
• •Sustainability (Implied/Growing)

Best Practices

• •Develop a Brand Voice Chart: Document key adjectives (e.g., elegant, romantic, sophisticated, thoughtful, timeless), preferred vocabulary (e.g., "everlasting," "meticulously crafted," "bespoke," "curated," "enduring"), and phrases to avoid. Ensure anyone writing copy has access to this.
• •Emphasize "Everlasting" and "Timelessness": Consistently weave in the unique selling proposition of preserved flowers – their longevity and ability to make moments last. Use words like "forever," "enduring," "lasting memento," "keepsake."
• •Focus on Sensory and Emotional Language: Use evocative words that appeal to the desire for beauty, romance, and cherished memories. Describe the delicate textures and visual appeal, and connect the flowers to feelings of love, joy, and sophistication.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the high-quality, elegant imagery used on the website and social media. The words should enhance the visual story, not clash with it.
• •Educate with Elegance: When explaining the benefits or nature of preserved flowers, maintain the sophisticated tone. Avoid overly technical jargon and instead focus on the beauty, artistry, and a touch of the "magic" of preservation.

Social Perception

A Premium, High-Quality Provider, Specialists in Preserved and Dried Flowers, Providers of Unique and Long-Lasting Gifts, Elegant and Stylish, Trustworthy and Passionate.

Copy Examples

• •Instagram Post (Product Showcase): Elegance that endures. ✨ Our preserved floral arrangements are meticulously crafted to bring timeless beauty into your space. Discover the art of everlasting blooms. #FleuriFlowers #PreservedFlowers #LuxuryDecor #EverlastingBeauty #MelbourneFlorist
• •Website Banner (Gifting Focus): Give a gift that whispers love, day after day. FLEURI's preserved flowers: a timeless embrace for moments that matter. Explore our collections.
• •Facebook Ad (Highlighting Longevity): Tired of fleeting beauty? Invest in forever. Our stunning preserved and dried flowers maintain their charm for years, not days. Perfect for your home, or as a gift that truly lasts. Shop FLEURI.com.au today!
• •Product Description Snippet (for a bridal bouquet): An everlasting symbol of your special day. This handcrafted bridal bouquet features [Flower Type 1] and [Flower Type 2], preserved at their peak to cherish for years to come. A romantic memento of a love that’s timeless.
• •Email Newsletter Subject Line (Seasonal Promotion): Bring Enduring Autumn Elegance Home with FLEURI