Brand Tone

aspirational, elegant, confident, direct, and results-oriented

Brand Values

• •Spectacle and "Wow Factor"
• •Uniqueness and Customization
• •Luxury and Quality
• •Innovation
• •Impact

Best Practices

• •Lead with Confidence: Use strong, confident language. Avoid hesitant or overly modest phrasing. Words like "leading," "specialists," and "unforgettable" should be staples.
• •Focus on the "Why," Not Just the "What": Instead of just saying "we sell floral installations," focus on the outcome: "we create the 'wow factor'," "we make your wedding dreams come true," "we design unforgettable experiences."
• •Maintain an Elegant Vocabulary: Use sophisticated and aspirational words. Terms like "luxe," "bespoke," "exquisite," "canopy," and "installation" align better with the brand than more common words like "pretty" or "arrangements."
• •Let a "No-Nonsense" Attitude Shine Through When Appropriate: Especially when discussing the business or corporate side (like with Fleur & Co), it's okay to be direct and use phrases like "no-BS" or "results-driven" to show a commitment to professionalism and impact.
• •Always Be Visual and Evocative: Use descriptive language that helps the reader visualize the experience. Phrases like "jaw-dropping," "floral heaven," and "cloud nine" bring the grandeur of the installations to life through text.

Social Perception

a premier provider of high-end, statement floral installations. They are seen as reliable creators of 'dream' weddings and events. They are the go-to for clients wanting a significant 'wow factor' and are recognized as game-changers in the event space in Australia.

Copy Examples

• •Beyond imagination. Our latest ceiling installation, 'The Celestial,' transforms spaces into dreamscapes. We believe every event deserves a touch of the unforgettable. Swipe to see the magic unfold. #FleurEvents #LuxuryEvents #WeddingInspo #EventDesign
• •Your guests won't stop talking about it. At FLEUR EVENTS, we don't just decorate venues; we create the 'wow' that makes your wedding legendary. Specializing in breathtaking silk floral canopies and installations. Discover our designs and let's create your dream.
• •More Than Flowers. We Create Atmospheres. FLEUR EVENTS is Australia's leading name in luxury floral installations that promise to leave a lasting impression.
• •The 'Wow Factor' Your Clients Are Looking For
• •Elevate your brand activation or gala with an installation that speaks volumes. Our team designs and delivers impactful, custom floral features that don't just fill a space—they define it. From concept to execution, we guarantee a flawless and unforgettable experience.