Brand Tone

Luxurious, Elegant, Sophisticated, Passionate, Celebratory, Approachable, Trendy

Brand Values

• •Luxury and Quality
• •Longevity and Timelessness
• •Elegance and Sophistication
• •Joy and Emotional Connection
• •Customer Satisfaction
• •Innovation
• •Attention to Detail
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., luxurious, elegant, passionate, sophisticated), key messaging pillars, approved vocabulary (and words to avoid), and provides examples of on-brand and off-brand copy. This ensures everyone writing for the brand is aligned.
• •Focus on "Luxury" and "Longevity" in Language: Consistently use words and phrases that evoke opulence, exclusivity, timelessness, and the enduring nature of the product. Examples: "exquisite," "opulent," "handcrafted," "bespoke," "signature," "lasting," "forever," "timeless," "preserved perfection."
• •Emphasize the Emotional Benefit: Connect the product to the feelings it evokes – joy, love, celebration, appreciation, cherished memories. Frame the flowers not just as objects, but as facilitators of deep emotional expression.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the high-quality, elegant imagery used across all platforms. The words should enhance the visual story of luxury and sophistication, not detract from it.
• •Target Audience Vocabulary: Understand the language and aspirations of a luxury consumer. The copy should resonate with their desire for quality, exclusivity, and beautiful experiences, while remaining authentic to the brand's core identity. Avoid overly casual slang or a tone that undermines the premium positioning, even on more informal platforms like TikTok, where the luxury feel should still be subtly present.

Social Perception

High-End Gifting Solution, Aspirational Brand, Investment Piece, Stylish and Modern, Generally Positive, with Some Price Sensitivity

Copy Examples

• •Timeless elegance, captured forever. Our Everlasting Roses aren't just flowers; they are a testament to enduring beauty and moments cherished. Gift an icon of luxury. #FleurDuLuxe #EverlastingRoses #LuxuryGifting #PreservedFlowers #TimelessBeauty
• •Experience the Art of Everlasting Blooms. Fleur Du Luxe – Where Parisian Chic Meets Floral Perfection. Real Roses, Real Peonies, Lasting for Years. Discover the Collection.
• •Make this anniversary unforgettable. Spoil them with the opulent beauty of Fleur Du Luxe. Our preserved floral arrangements speak volumes of love, crafted to last as long as your treasured memories. Shop now for a gift that truly endures. #LuxuryFlowers #AnniversaryGift #FleurDuLuxeOfficial #PreservedRoses #CelebrateLove
• •Introducing the Peony Dream. Voluminous, velvety petals preserved at their peak, radiating romance and sophistication. Each bloom, a masterpiece of nature, is artfully arranged in our signature Parisian hatbox, promising years of breathtaking beauty without a drop of water. Elevate your space or enchant a loved one with this symbol of grace and enduring affection. #FleurDuLuxePeonies #LuxuryDecor #EverlastingPeonies #FloralArtistry
• •This Valentine's, Say It With Flowers That Last Forever | Fleur Du Luxe Body Snippet: Go beyond the fleeting. This Valentine's Day, express your deepest affections with a gift that mirrors the timelessness of your love. Our exquisite preserved roses and peonies are a luxurious promise of beauty that endures, long after the chocolates are gone. Discover the Fleur Du Luxe Valentine's Collection...