Brand Tone

personal, creative, and enthusiastic

Brand Values

• •Uniqueness
• •Craftsmanship
• •Personal Connection
• •Accessibility

Best Practices

• •Always Use a Personal "I": Continue to write copy from the founder's perspective. Using "I create," "My passion," or "I'm excited to share" reinforces the personal, small-business feel.
• •Emphasize the 'Unique' Angle: In every piece of communication, from product descriptions to social posts, highlight the one-of-a-kind nature of the products. Use words like "unique," "one-of-a-kind," "special," and "handmade."
• •Maintain Enthusiasm: The current tone is upbeat and passionate. Use exclamation points where appropriate and positive, exciting language to convey the joy of the creative process.
• •Tell the Story Behind the Art: Share behind-the-scenes content. Show the process of creating the resin art, talk about what inspired a particular collection, and be open about the journey of the business. This builds a stronger connection with the audience.
• •Engage Directly and Personally: When and if social media is established, respond to comments and messages with the same personal and friendly tone. Address customers by name and show genuine appreciation for their interest and support.

Social Perception

Direct customer reviews for the specific `fleurde-lisa.com` resin shop were not found. However, unrelated businesses with similar names show a generally positive perception, with customers praising personalized service and quality products. This suggests that a brand with a personal touch, like Fleurde-Lisa, has the potential to be well-received if it can build a community and garner positive feedback. The primary challenge will be differentiating itself from other similarly named businesses.

Copy Examples

• •Tired of the same old gifts? ✨ Discover Fleurde-Lisa, where every piece of resin art is as unique as your story. Handmade with love, just for you. Shop our one-of-a-kind collection now!
• •Welcome to Fleurde-Lisa! Here, creativity comes to life in vibrant resin. From handcrafted jewelry to unique home decor, each item is poured and perfected by me. Find a piece that you'll fall in love with.
• •The 'Ocean Whisper' Resin Jar: Capture the magic of the sea in this one-of-a-kind handmade jar. Swirls of deep blue and sparkling white resin make this the perfect, unique container for your treasured trinkets. A perfect gift for yourself or a loved one.
• •Hello, art lover! ✨ This week at Fleurde-Lisa, I've been pouring my heart into a new collection of spring-themed jewelry. Be the first to see these unique, handcrafted pieces and bring a touch of handmade sparkle to your style.
• •It’s all in the details! ✨ Every single piece at Fleurde-Lisa is crafted by hand, ensuring no two are ever alike. Which one-of-a-kind creation is calling your name? #HandmadeResin #FleurdeLisa #UniqueJewelry #ArtisanMade