Brand Tone

Personal, passionate, and aspirational.

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Longevity
• •Customer-Centricity and Personalization
• •Accessibility and Convenience

Best Practices

• •Maintain the Founder's Voice: Always write from the personal, passionate perspective of Iris. Use "I" and "we" to foster a connection with the audience. Share the story and the passion behind the brand in "About Us" sections and occasional social media posts to reinforce the brand's origin.
• •Focus on Benefits, Not Just Features: Instead of just saying "high-quality silk," explain what that means for the customer: "flowers that look and feel incredibly real," "a beauty that won't fade," or "an investment in lasting style." Frame sustainability as a benefit: "enjoy beautiful flowers guilt-free."
• •Use Aspirational and Emotive Language: Employ words that evoke feelings of beauty, elegance, joy, and ease. Phrases like "endless enjoyment," "instantly elevate your space," "fall in love with," and "timeless beauty" align with the aspirational nature of the brand.
• •Be Consistent Across All Channels: While the format may change (e.g., short-form video on TikTok vs. static images on Pinterest), the core message and tone should not. The values of quality, sustainability, and personal touch must be evident everywhere, from the website's product descriptions to a quick TikTok caption.
• •Incorporate Customer Language: Use the positive language from your "Kind Words" section in your marketing copy. Phrases like "niet van echt te onderscheiden" (indistinguishable from real) and "eindeloos van genieten" (endless enjoyment) are powerful because they are authentic customer perceptions. Highlighting these phrases reinforces trust and social proof.

Social Perception

Highly positive, perceived as a high-quality, trustworthy small business. Customers praise product beauty and realism. The founder's personal involvement contributes to this positive image. Potential for confusion with a larger floral event and limited third-party reviews are noted challenges.

Copy Examples

• •Everlasting Elegance. Meet ‘Jolanda’. Why choose between beauty and convenience? Our new ‘Jolanda’ bouquet brings timeless style to your home without the need for water or worry. Handcrafted with the highest quality silk blooms, she’s designed to be loved for years. Ready to make your space shine? Tap to shop. #Fleuramour #SilkFlowers #HomeDecor #InteriorStyling #EverlastingBeauty
• •The Secret to a Perfect Home? Flowers That Last. Tired of bouquets that wilt in a week? At Fleuramour, we create stunning silk flower arrangements that bring endless joy and zero fuss. Allergy-friendly, sustainable, and always in bloom. ✨ Get €10 off your first order with code: AMOUR10. Discover your perfect bouquet today. CTA: Shop Now
• •Your Vision, Our Flowers. Have a specific dream bouquet in mind? Let’s create it together. From a single stem to a full arrangement, we craft custom silk bouquets tailored to your unique style. Get in touch for a personalized consultation. CTA: Design Your Bouquet
• •On-screen text: "Watch me bring a custom order to life! ✨" "The client wanted soft, romantic tones." "Every stem is chosen with love." "The final result... what do you think?" "Ready to create your dream bouquet? DM us! #Fleuramour #SmallBusiness #SilkFlowers #CustomBouquet #FlowerArrangement"
• •Title: Sustainable Home Decor Inspo: The Art of Silk Florals Description: Elevate your interior with a touch of nature that lasts a lifetime. Our hand-tied silk bouquets from Fleuramour are the perfect, allergy-friendly addition to any room. Discover how to style your space with timeless elegance. #FloralDesign #SilkBouquet #HomeInspo #SustainableLiving #FleuramourOfficial