Brand Tone

Nurturing, Spiritual, Community-Oriented, and Traditional.

Brand Values

• •Faith (Christ-centeredness): The primary guiding principle, aiming to develop students as disciples of Jesus.
• •Holistic Development: Commitment to nurturing spiritual, academic, physical, and social-emotional growth.
• •Service: Training students to be productive workers and caring citizens, serving God and humanity.
• •Character Building: Emphasis on developing traits like honesty, respect, responsibility, and perseverance.
• •Academic Excellence: Preparing students for college and careers, with mentions of ACT scores above state and national averages.
• •Work Ethic: Instilling valuable work skills and a strong work ethic through their on-campus work program.
• •Community: Fostering a sense of family and lifelong connections.

Best Practices

• •Anchor in Core Values: Ensure all copy consistently reflects Fletcher Academy's core values of faith, holistic development, service, character, and community. Every message should echo the "Educating for Eternity" mission.
• •Use Nurturing and Encouraging Language: Employ a warm, supportive, and uplifting tone. Focus on growth, potential, and the positive impact of the Fletcher experience. Avoid overly academic or impersonal language.
• •Highlight Community and "Family Atmosphere": Regularly feature stories and language that emphasize the close-knit community, relationships between students and faculty, and the supportive "family" environment.
• •Integrate Faith Naturally: Weave spiritual elements and references to Christ-centered learning authentically into the narrative, rather than making them feel like an add-on. This should feel like the natural foundation of the communication.
• •Show, Don't Just Tell: Use testimonials, student/alumni stories, and specific examples of activities and programs to demonstrate the values and atmosphere in action, rather than just stating them. This makes the message more relatable and believable.

Social Perception

Fletcher Academy is generally perceived positively by its community, including students, parents, and alumni. It's seen as a place with solid Christian standards, a strong spiritual mission, and good academics. Teachers are often described as supportive and God-loving.

Copy Examples

• •Headline: Fletcher Academy: Educating for Eternity, Equipping for Life. Body: Discover a nurturing, Christ-centered community where your child will grow in faith, achieve academic excellence, and develop a heart for service. At Fletcher Academy, we build more than students; we build character. Call to Action: Explore Our Programs.
• •Headline: More Than a School, It's a Family. Body: Experience the warmth of Fletcher Academy. Our dedicated faculty and supportive community provide a home away from home, fostering lifelong friendships and a deep sense of belonging. Call to Action: Schedule Your Campus Visit Today.
• •Headline: Faith. Knowledge. Service. The Fletcher Way. Body: For over a century, Fletcher Academy has integrated spiritual growth with academic rigor and a commitment to service. Join a legacy of students prepared to make a meaningful impact on the world. Call to Action: Learn About Our Heritage.
• •Headline: Real-World Skills, Heavenly Values. Body: Our unique work-study program doesn't just teach skills; it builds a strong work ethic and a sense of responsibility. At Fletcher Academy, students learn by doing, grounded in timeless Christian principles. Call to Action: Discover Our Work-Study Program.
• •Headline: Nurturing Young Hearts and Minds for Christ. Body: Fletcher Academy provides a transformative high school experience where spiritual development is paramount. We partner with families to guide students toward a life of purpose and faith. Call to Action: Inquire About Admissions.