Brand Tone

Fun and Playful, Cool and Trendy, Community-Focused and Engaging, Caring and Comfort-Oriented

Brand Values

• •Quality and Durability
• •Comfort
• •Style and Uniqueness
• •Customer Satisfaction
• •Practicality

Best Practices

• •Embrace "Cool" and "Playful" Language: Use words like "rad," "epic," "awesome," "dude," "babe," and incorporate emojis where appropriate, especially on social media, to reflect the brand's fun and trendy vibe.
• •Highlight Comfort and Care: Consistently mention the softness of bamboo, its benefits for sensitive skin, and the overall comfort it provides for children.
• •Emphasize Uniqueness and Quality: Showcase the hand-drawn nature of the prints and the durability of the garments. Use phrases that convey exclusivity and premium feel.
• •Foster a Sense of Community: Directly address the "Fletch Fam" or "VIPs." Encourage interaction, sharing, and joining the Facebook group in your copy.
• •Maintain a Youthful, Energetic Vibe: Even when talking about practical benefits like durability, keep the language upbeat and aligned with the active, stylish lifestyle the brand promotes for kids.

Social Perception

Positive Customer Feedback, Appreciation for "Boy Mom" Options, Community Engagement, Growing Brand Awareness

Copy Examples

• •Headline: "Cool Comfort That Lasts! ✨ Unlock Epic Adventures in Fletch Bamboo." Body: "Tired of jammies that don't keep up? Our buttery-soft bamboo rompers are designed to stretch, play, and look rad, from naptime to new escapades. Hand-drawn prints your little one will love, and quality you can trust. #FletchBrand #BambooKids #CoolComfort"
• •Headline: "Glow Up Bedtime! 🌙 Shop Our NEW Glow-in-the-Dark Collection!" Body: "Make bedtime the brightest part of the day! Our new Electric Collection not only feels amazing (hello, dreamy bamboo!) but it GLOWS! Limited stock – snag yours before they vanish! Join Fletch VIPS on Facebook for a secret peek! #GlowInTheDarkPJs #FletchFun #KidsPajamas"
• •Headline: "Style That Speaks Their Language. Unique Prints for Unique Kids. 😎" Body: "Forget boring basics! Fletch Brand brings the cool with hand-drawn designs inspired by surf, skate, and all things awesome. Super soft bamboo means all-day comfort for your little trendsetter. What statement will they make today? #FletchStyle #KidsFashion #UniquePrints"
• •Headline: "Sensitive Skin? We've Got You Covered (in the Softest Bamboo!).☁️" Body: "Founded by parents who get it. Our bamboo PJs are naturally gentle, breathable, and perfect for even the most sensitive skin. Say goodbye to flare-ups and hello to happy, comfy kids! Discover the Fletch difference. #BambooLove #EczemaFriendly #GentleComfort"
• •Headline: "Join the Fletch Fam! 👋 Exclusive Perks & Early Drops Await!" Body: "Become a Fletch VIP on Facebook! Get first dibs on new collections, secret sales, and connect with other cool parents. We're more than just PJs; we're a community! Link in bio to join the fun. #FletchVIPs #CommunityLove #KidsStyle"