Brand Tone

Empowering, Inclusive, Empathetic, Modern, Cool, Shameless, Conscious, Responsible, Approachable and Friendly

Brand Values

• •Body Positivity and Inclusivity
• •Customer Experience and Well-being
• •Quality and Design
• •Sustainability and Ethical Practices
• •Authenticity and Freedom
• •Innovation and Disruption
• •Social Responsibility and Community

Best Practices

• •Establish a Unified Brand Voice Guide: Clearly define the brand's tone (empowering, inclusive, empathetic, modern, conscious), providing specific vocabulary, \"do's and don'ts,\" and example phrases for all content creators.
• •Champion Inclusivity in All Communications: Consistently use gender-neutral language and imagery that reflects diverse bodies and identities, reinforcing the message that Fler World is for everyone.
• •Lead with Empathy and Understanding: Acknowledge and address customer pain points (like skin irritation or societal pressures) directly and offer solutions with a supportive and reassuring tone.
• •Maintain Transparency in Values: Openly communicate about ethical commitments, such as cruelty-free practices, sustainability initiatives, and social contributions, to build trust and reinforce the brand's conscious nature.
• •Foster an Engaging and Positive Community: Encourage dialogue and interaction on social media with an approachable, friendly, and respectful tone. Position the brand as a supportive voice in the self-care and body positivity conversation.

Social Perception

Effective Products, High-Quality and Stylish, Modern and Progressive, Ethical and Trustworthy, Innovative Challenger

Copy Examples

• •Headline: Your Body. Your Shave. Your Rules. Body: Step into a world where shaving is a choice, not a chore. Fler World offers beautifully designed, skin-loving essentials that celebrate you. Feel empowered, feel smooth, feel good. #FlerWorld #ShaveYourWay
• •Headline: Break Up With Razor Burn. Body: Sensitive skin deserves a little extra love. Our expertly crafted razors and soothing, vegan formulas are here to give you an irritation-free shave, every time. Experience the Fler comfort. #SmoothRevolution #HappySkin
• •Headline: Real Bodies. Real Choices. Real Good Shaving. Body: At Fler World, we believe in authentic self-care. Whether you shave a little, a lot, or not at all, we’re here to support your choice with products that make you feel amazing in your skin. #AuthenticityIsRevolution #MyFler
• •Headline: Shave Good, Do Good. Body: Feel great about your shave and your impact. With Fler World, you choose high-performance, cruelty-free care that’s kinder to your skin and the planet, while supporting inclusivity. #ConsciousSelfCare #FlerValues
• •Headline: Ready for a Shaving Ritual You’ll Actually Love? Body: Discover the Fler World experience: premium razors, nourishing skincare, and a community built on acceptance. It’s time to turn your routine into a moment of joy. #FeelGoodFler #UpgradeYourShave