Brand Tone

Aspirational, luxurious, and professional, evoking elegance, comfort, and exclusivity while being welcoming yet sophisticated.

Brand Values

• •Luxury and Quality
• •Prime Location
• •Exceptional Experience
• •Value

Best Practices

• •Lead with the View: Make the ocean view the hero of all visual and written content, using descriptive, evocative language.
• •Emphasize the Location: Highlight the convenience of being centrally located and its proximity to local attractions.
• •Use a Professional and Welcoming Tone: Maintain a polished, professional tone reflecting 5-star positioning, balanced with warmth and inviting language.
• •Leverage Social Proof: Incorporate positive guest testimonials and high ratings to build trust and credibility.
• •Address Concerns Transparently (If Necessary): Have a prepared, transparent, and reassuring communication strategy for past operational issues, focusing on safety and guest well-being.

Social Perception

The immediate customer perception is highly positive, praising views, room quality, location, and staff. However, the broader perception is tarnished by negative news regarding fire safety violations and the parent FLC Group's legal/financial issues, raising concerns about safety and trust.

Copy Examples

• •Your Window to the Azure Waters of Quy Nhon. Experience 5-star luxury and breathtaking ocean panoramas at FLC Sea Tower.
• •Wake up to the sound of the waves. Our sea-view apartments in the heart of Quy Nhon are the perfect escape. Prime location, premium comfort. Book your coastal getaway today!
• •This view could be yours. At FLC Sea Tower Quy Nhon, every moment is a masterpiece. #FLCSeaTower #QuyNhon #LuxuryTravel #Vietnam
• •Top-Rated Sea-View Luxury | In the Heart of the City
• •An Unforgettable Quy Nhon Experience Awaits You...