Brand Tone

Elegant, conscious, and authentic, characterized by sophistication, education, and genuine passion for sustainable craftsmanship.

Brand Values

• •Sustainability & Eco-responsibility
• •Ethical Production & Animal Welfare
• •Craftsmanship & "Made in France"
• •Transparency & Community
• •Timelessness & Slow Fashion

Best Practices

• •Always anchor the copy in the brand's core values—sustainability, craftsmanship, and ethical production.
• •Use specific and educational phrases like "crafted from innovative corn leather" or "plant-based materials derived from agricultural waste" instead of generic terms.
• •Maintain an elegant, refined, and poised tone, avoiding overly casual slang, excessive emojis, or aggressive sales language.
• •Embrace storytelling by weaving the founder's journey, design inspiration, or material origin into descriptions and social media posts.
• •Consistently highlight the "Handmade in France" aspect in all communication to emphasize quality, tradition, and premium positioning.

Social Perception

Innovative and pioneering for its use of unique materials, artisanal and high-quality due to its 'handmade in France' distinction, ethical and trustworthy because of the founder's convictions and production transparency, and perceived as a niche luxury brand appealing to conscious consumers.

Copy Examples

• •Elegance, Reimagined. The Florence bag is more than an accessory; it's a statement. Handcrafted in our Epernay workshop from innovative corn leather, its timeless design is made to journey with you through seasons. Carry style that aligns with your values. #Flaveg #MaroquinerieVegetale #SlowFashion #MadeInFrance #VeganLeather
• •Born from Conviction. Crafted by Hand. We believe fashion should be kind to the planet and all its inhabitants. That's why every FLA'VEG piece is thoughtfully designed and handmade in France using revolutionary plant-based materials. Discover the art of vegetable leather goods.
• •Create Your Own Piece of FLA'VEG. Join us for an exclusive Apéro/Atelier experience. Feel the supple texture of apple leather, learn the secrets of artisanal craftsmanship, and create a beautiful accessory with your own hands. An intimate evening of creativity, conversation, and conscious fashion awaits. Limited spots available. Book your place now.
• •From a sketch... to a plant-based textile... to a piece you'll cherish forever. This is slow fashion in motion. Every cut, stitch, and finish is done by hand in our French workshop. We pour our passion for sustainable craft into every detail. #Handmade #Artisan #EcoFriendlyFashion #CornLeather #BehindTheScenes
• •The Future of Luxury is Vegan. You shouldn't have to choose between style and sustainability. FLA'VEG offers timeless, elegant handbags handcrafted from innovative plant-based leathers. Experience the quality of French artisanship and make a choice for a better world. Shop the collection now.