Brand Tone

empowering, personal, and resilient.

Brand Values

• •Tribute and Remembrance
• •Empowerment through Fashion
• •Resilience and Strength
• •Minority and Woman-Owned

Best Practices

• •Always Weave in the "Why": Continuously connect the brand's products back to its core story. Whether in an email, social post, or "about" page, reminding the audience of the founder's journey and the boutique's purpose will maintain an authentic and personal tone.
• •Use Empowering Language: Employ strong, positive, and affirming words in all copy. Phrases like "celebrate your curves," "own your style," "unleash your confidence," and "statement piece" reinforce the brand's mission to empower women.
• •Maintain a Personal Touch: Continue to feature the owner and real customers in marketing materials. This authenticates the brand and makes it more relatable than using generic stock photos. Sharing personal anecdotes or styling tips from the founder can further strengthen this connection.
• •Be Transparent and Proud: Openly identify as a Black woman-owned business in bios and relevant content. This is a key part of the brand's identity and will attract a community that values and wants to support it.
• •Ensure Visual Consistency: The confident, elegant, and bold tone should be reflected in the photography and design. High-quality images that showcase the clothing in a way that is both aspirational and attainable will reinforce the brand's values. The visual narrative should match the written one.

Social Perception

The customer perception appears positive, with reviews on platforms like Google Play for a related "Flaunt Boutique" app (which may or may not be the same entity but shares a similar name and purpose) praising the ease of shopping and customer service. The personal story of the founder is likely to be perceived as authentic and inspiring, fostering a deeper connection with customers who resonate with stories of perseverance. The public contract dispute is a point of information but doesn't provide a broad view of general customer perception.

Copy Examples

• •More Than a Boutique. A Legacy of Strength. Flaunt Your Curves was born from a story of love, loss, and the power of fashion to heal. Every piece in our collection is a celebration of the resilient spirit of women, inspired by a mother whose memory is our guiding light. We're not just selling clothes; we're sharing a legacy.
• •Elegance is an attitude. Our new 'Shirley' statement dress is here to help you express yours. Designed for the woman who owns her story and her style. Tap to shop and flaunt your power. #FYCbabe #FlauntYourCurves #BlackOwnedBusiness #StatementPiece
• •Unleash Your Confidence. This isn't just a jumpsuit; it's your new armor. Tailored to celebrate your silhouette and designed to make a statement, it’s the perfect piece for when you want to walk in and own the room. Because you deserve to feel as incredible as you are.
• •A Story in Every Stitch... and a New Collection Inside. Discover pieces inspired by a legacy of strength and beauty. Your new favorite outfit is waiting.
• •Find Your Statement Piece. At Flaunt Your Curves Boutique, we believe your clothes should tell your story. Inspired by a legacy of love and resilience, our collection of elegant and sexy apparel is for every woman ready to celebrate herself. Shop our new arrivals and find the look that speaks to you.