Brand Tone

Artistic & Creative, Unique & Innovative, Handcrafted & Authentic, Elegant & Decorative, Approachable & Informative

Brand Values

• •Craftsmanship & Quality
• •Innovation & Originality
• •Artistic Expression
• •Customer Satisfaction
• •Heritage & Passion

Best Practices

• •Emphasize "Handmade" and "Artistic": Consistently use terms like "handcrafted," "hand-painted," "artisan," "unique design," and "artistic" to reinforce the core value proposition.
• •Highlight Unique Features: Always mention key differentiators such as "flat candle," "dripless," "smokeless," and "includes steel stand" to educate customers and justify the product's uniqueness.
• •Tell the Story: Weave in elements of the brand's origin (Lithuanian craftsmanship, founders' passion) and the quality of materials (German raw materials) to build trust and authenticity.
• •Visual Language: Use descriptive and evocative language that appeals to the visual nature of the product. Words like "vibrant," "elegant," "captivating," "masterpiece," and "canvas" can enhance the artistic perception.
• •Consistent Voice Across Platforms: Whether it's a website description, an Instagram caption, or a Facebook post, maintain a tone that is elegant yet approachable, focusing on the beauty, uniqueness, and craftsmanship of the candles. Adapt the length and style for the platform (e.g., shorter, more visual for Instagram; potentially more informative for website/blog).

Social Perception

Positive for Gifting, Appreciation for Design, Seen as a Niche, Quality Product, Understood as Decorative, Emerging Recognition

Copy Examples

• •Headline: Beyond the Wick: Artistry Illuminated. Body: Discover Flatyz, where candles transcend tradition. Each handcrafted flat candle is a unique canvas, meticulously painted by artisans. Dripless, smokeless, and utterly captivating. The perfect statement piece for your home or a gift that truly shines.
• •Headline: The Gift of Originality. Handcrafted. Heartfelt. Body: Tired of the same old gifts? Flatyz flat candles offer a refreshingly unique way to show you care. Each one is a hand-painted masterpiece, born from passion and designed to delight. Give a gift that’s as special as they are.
• •Headline: Redefining Ambiance: The Beauty of the Flat Candle. Body: Experience the innovative elegance of Flatyz. Our patented flat candles offer a modern aesthetic, burning cleanly without drips or smoke. Handcrafted in Lithuania, they bring a touch of European artistry to any space.
• •Headline: From Our Hands to Your Home: The Flatyz Difference. Body: Each Flatyz candle tells a story of craftsmanship. Poured, painted, and perfected by hand, no two are exactly alike. Embrace the subtle variations that make your candle a true original. Quality materials, timeless designs.
• •Headline: More Than a Candle, It's a Conversation Starter. Body: Elevate your decor with Flatyz. Our unique flat candles, adorned with stunning hand-painted designs from classic art to festive cheer, are guaranteed to capture attention. Light up your space with creativity.