Brand Tone

Artistic & Appreciative, Innovative & Unique, Quality-Oriented & Trustworthy, Warm & Gift-Oriented, Minimalist & Modern

Brand Values

• •Artisanry & Craftsmanship: The handmade nature of each candle is a core message. "All FLATYZ candles are made in Lithuania by the meticulous handwork of our artisans, making each candle authentic and unique."
• •Innovation & Originality: The brand prides itself on its patented flat candle design, challenging traditional candle forms. "FLATYZ is proudly the original creators of the first-ever unconventional and beautifully hand-crafted flat candle today."
• •Quality: Emphasis on high-quality materials (German raw materials, organic cotton wicks, safety-certified paints) and processes (hand-poured, hand-painted, dripless, smokeless).
• •Aesthetic Beauty & Decoration: The candles are designed to be decorative art pieces that enhance any space or occasion.
• •Customer Delight: A focus on creating products that bring joy, serve as unique gifts, and add a special touch to celebrations. "We believe in being the spark that illuminates every space, occasion, and ambience."

Best Practices

• •Emphasize Artisanry: Always highlight the "handmade," "hand-poured," and "hand-painted" nature of the candles. Mention the Lithuanian origin and skilled artisans to reinforce authenticity and craftsmanship.
• •Showcase Uniqueness & Innovation: Consistently refer to the "unique flat design," "patented technology," and "unconventional" shape to differentiate from traditional candles.
• •Focus on Art & Aesthetics: Use descriptive and evocative language that speaks to the beauty and artistic merit of the designs. Words like "masterpiece," "captivating," "elegant," "vibrant," and "charm" fit well.
• •Highlight Quality & Functionality: Reassure customers by mentioning key features like "dripless," "smokeless," "even burn," "high-quality materials," and "self-extinguishing" (as it nears the base).
• •Inspire Gifting & Decor: Position the candles as ideal gifts for various occasions and as beautiful decorative items that enhance any living space. Use phrases like "perfect gift," "unique home accent," or "illuminate your moments."

Social Perception

Customers generally perceive Flatyz candles as beautiful, unique, and high-quality decorative items. They are popular as gifts. The artistic designs are a significant draw, with mentions of specific art-themed candles like Van Gogh reproductions. The handmade aspect and Lithuanian origin are recognized and seem to add to their appeal. While the small size is sometimes a surprise to buyers who didn't check dimensions, the overall product quality is usually praised. The brand is seen as innovative within the candle market due to the unique flat shape.

Copy Examples

• •Headline: Illuminate Your World with Art. Discover Flatyz. Body: More than just a candle, it's a hand-painted masterpiece. Each Flatyz candle is crafted in Lithuania by skilled artisans, transforming your space with unique designs and a warm, even glow. Dripless, smokeless, and utterly captivating. Find your perfect piece of art to burn.
• •Headline: The Unconventional Candle. The Perfect Gift. Body: Surprise them with something truly original. Flatyz flat candles offer a modern twist on a classic gift. Hand-decorated with love, these patented designs are a conversation starter and a beautiful addition to any home. Give the gift of light and artistry.
• •Headline: Crafted with Passion, Designed to Delight. Body: At Flatyz, we pour our hearts into every candle. From the highest quality European materials to the meticulous hand-painting, experience the difference of true artisanry. Let our unique flat candles bring a touch of minimalist elegance and artistic charm to your everyday moments.
• •Headline: Small Candle, Big Impression. Art That Glows. Body: Don't let the sleek profile fool you. Each Flatyz candle is a canvas for stunning, hand-painted designs that make a statement. Perfect for adding a sophisticated touch to your décor or as a cherished, unique gift. Experience the beauty of Lithuanian craftsmanship.
• •Headline: Beyond Illumination: Decorative Flair by Flatyz. Body: Elevate your home with Flatyz – where innovative design meets timeless artistry. Our signature flat candles, complete with a stylish steel stand, are hand-poured and painted to create not just light, but a unique decorative accent. Smokeless, dripless, and designed to inspire.