Tono de Marca

Authentic & Passionate, Curated & Quality-Focused, Community-Oriented & Inclusive, Knowledgeable & Enthusiastic, Modern & Clean

Valores de Marca

• •Community
• •Quality & Craftsmanship
• •Authenticity
• •Adventure & Exploration
• •Sustainability
• •Customer Service

Mejores Prácticas

• •Always circle back to the core passion for skateboarding and community. Let this authenticity shine through in all communications.
• •Use terminology and references that resonate with the skate and streetwear community, but avoid forcing slang or trying too hard. Keep it natural and knowledgeable.
• •Emphasize not just what a product is, but why it’s good – its materials, craftsmanship, functionality for specific activities, or the story behind the brand.
• •Encourage interaction, share user-generated content (with permission), and highlight stories from within the community (skaters, artists, local initiatives). Frame content as a conversation.
• •Ensure that the visual elements (photography, videography, graphics) across all platforms reflect the clean, modern, and authentic aesthetic established on the website and Instagram. This reinforces the overall brand perception.

Percepción Social

Trusted Retailer, Knowledgeable & Passionate, Good Customer Experience, Fair & Efficient, Supportive of Skate Community

Ejemplos de Copy

• •Lace up and lock in. The new [Shoe Model] just hit the shelves – engineered for the session, styled for the street. Built with [Key Feature 1] and [Key Feature 2] for all-day comfort and lasting durability. Swipe to see the details. Tap to shop your next go-to. #Flatspot #Skateboarding #NewCollection #[BrandName]
• •Gear Up, Responsibly. Discover our latest curated collection of apparel and footwear crafted with sustainable materials and ethical practices. Because exploring the world shouldn't come at its expense. Explore brands committed to a greener footprint. [Link to Sustainable Collection] #FlatspotAdventure #SustainableStyle
• •Dialed In For Your Ride. From fresh decks to precision trucks and wheels that grip – find everything you need to perfect your setup. We only stock hardware we trust. Shop Skate Essentials. #FlatspotSkate #SkateHardware
• •Beyond the Board: We chatted with [Featured Person/Brand] about their journey, their craft, and what keeps them inspired. Dive into their story and discover the passion behind the product. Read the full interview on the Flatspot Blog. [Link to Blog] #FlatspotCommunity #SkateCulture
• •The [Product Name] Jacket: Your shield against the elements and a statement of understated style. Crafted from [Material] for a comfortable yet durable feel, it features [Specific Detail 1, e.g., a stowaway hood] and [Specific Detail 2, e.g., secure-zip pockets]. Whether you're navigating city streets or coastal paths, this piece is built to explore with you. #Flatspot #AdventureReady #[BrandName]