Brand Tone

heartfelt, authentic, and down-to-earth

Brand Values

• •Authenticity
• •Storytelling
• •Heritage & Roots
• •Musical Craftsmanship
• •Community and Connection
• •Humility and Resilience

Best Practices

• •Speak from the Heart: Use genuine, honest language that reflects real emotions and experiences, avoiding overly polished or corporate jargon.
• •Tell a Story: Frame messages as narratives whenever possible, drawing on themes of home, an American Dream, relationships, and the journey of life.
• •Embrace Your Roots: Subtly weave in references to Texas heritage, landscapes, or a sense of place to reinforce authenticity.
• •Keep it Relatable: Use straightforward, unpretentious language that resonates with everyday people and their experiences. Focus on shared human emotions.
• •Be "Easy on the Ears, Heavy on the Heart": Ensure the copy is accessible and pleasant to read, while still conveying depth, emotion, and sincerity.

Social Perception

Loyal and Engaged Fanbase, Respected within the Genre, Genuine and Approachable, Artistic Integrity and Growth, Merchandise as Connection

Copy Examples

• •New tunes from the heart of West Texas. Stories we’ve lived, feelings we’ve felt. Hope they find a home with you. Listen to [Song/Album Title] now. #FlatlandCavalry #EasyOnTheEarsHeavyOnTheHeart
• •The road’s callin’ again. Bringing our songs and a little bit of that Lubbock dust to your town. Can’t wait to share a night of music and stories with y’all. Tickets on sale [Date]. Link in bio. #FlatlandCavalryTour #TexasMusic
• •Wear your heart on your sleeve, or maybe just some Flatland Cavalry gear. New designs just dropped, inspired by the landscapes and stories that make us who we are. Shop now at shopflatlandcavalry.com. #FlatlandMerch #HumbleFolks
• •Just a quiet moment before the show, soaking it all in. Every town, every face in the crowd becomes a part of our story. Grateful for this journey and for all of you who share it with us. #FlatlandFamily #OnTheRoad
• •Rooted in the plains, sung from the soul. We’re Flatland Cavalry, and these are our songs for you. Thanks for listening. #CountryMusic #Americana #Storytellers