Brand Tone

Practical & Solution-Oriented, Friendly & Approachable, Community-Focused, Down-to-Earth & Relatable

Brand Values

• •Practicality & Functionality
• •Quality & Durability
• •Customer Satisfaction & Support
• •Innovation
• •American Assembled

Best Practices

• •Address their specific pain points like limited space or disorganized gear.
• •Keep it Real and Relatable: Don't be afraid to inject a bit of humor or acknowledge everyday frustrations that your products help solve (like messy kids or pets in the car).
• •Focus on Solutions and Benefits, Not Just Features: While mentioning product features (e.g., "durable nylon") is important, always tie them back to the benefit for the customer (e.g., "stands up to heavy use," "keeps gear secure").
• •Engage in conversations and answer questions promptly and openly.
• •Maintain a consistent tone across all copywriting, reflecting the brand's personality.

Social Perception

Positive, Helpful & Responsive, Niche Specialist, Problem Solvers

Copy Examples

• •Gear up, get organized, and get back to the adventure.
• •From our ceiling Attic Nets that keep lightweight gear handy, to our versatile RiPouch™ gear rolls that organize everything from tools to camp kitchen supplies – spend less time shuffling gear and more time enjoying the view.
• •Assembled in Colorado, ready for your next adventure!
• •Built tough for real-world adventures.
• •Spend less time wrenching, more time exploring.