Brand Tone

Knowledgeable, Passionate, Approachable, Heritage-focused, Customer-centric

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Authenticity
• •Knowledge & Expertise
• •Customer Satisfaction
• •Community & Relationships
• •Passion

Best Practices

• •Emphasize Heritage and Expertise Subtly: Weave in the "since 1962" and a passion for curated selections naturally, without being boastful. Focus on the benefit to the customer (e.g., "Our decades of experience mean you get access to truly special bottles").
• •Speak with Passion, but Keep it Approachable: Use enthusiastic language that conveys a genuine love for wine and spirits, but avoid overly technical jargon or elitist phrasing. Balance "rare vintage" with "delicious find."
• •Educate, Don't Intimidate: Position copy as a helpful guide. Offer insights, pairing suggestions, or background on a product in a way that empowers the customer rather than making them feel uninformed. The "it's grape juice" mindset is key.
• •Prioritize Authenticity and Quality in Descriptions: Focus on the craftsmanship, origin, and unique characteristics of the products. Use descriptive language that appeals to the senses and highlights what makes a bottle special.
• •Maintain a Confident but Welcoming Voice: The tone should reflect Flask's status as a premier merchant, but always remain inviting. Use "we" to create a sense of a knowledgeable team ready to assist, and address the customer directly and respectfully.

Social Perception

Respected & Established, High-Quality Purveyor, Knowledgeable Resource, Generally Positive Customer Service, Premium Pricing, Trustworthy

Copy Examples

• •Headline: Discover Your Next Story in a Bottle. Body: Since 1962, Flask Fine Wines has been more than a store; it's a Los Angeles legacy built on a passion for authentic taste. We personally select each wine and spirit, seeking out the craftsmanship and heritage that turn a simple sip into an experience. Explore our curated collection and let our knowledgeable team help you find a bottle that speaks to you.
• •Headline: Beyond the Label: Real Wine, Real Expertise. Body: Forget the pretense. At Flask, we believe exceptional wines and spirits should be enjoyed by everyone. Our team lives to share the stories behind every bottle – from iconic Napa vintages to rare small-batch whiskies. Come in, ask questions, and let's explore the world of fine beverages together. After all, it's made by farmers, and it's delicious.
• •Headline: The Curator of Your Cellar Since '62. Body: Looking for that elusive vintage or an exciting new discovery? Flask Fine Wines is your trusted guide. With decades of experience and direct relationships with the world's finest producers, we offer a collection where quality and character are paramount. Shop online or visit our historic Studio City store.
• •Headline: Rare Finds, Warmly Shared. Body: Our shelves are a library of liquid history, filled with rare whiskies and fine wines waiting to be explored. But more than just selection, we offer a genuine passion for helping you find the perfect pour. Experience the Flask difference – where expertise meets a friendly welcome.
• •Headline: Taste the Heritage. Experience the Craft. Body: Every bottle at Flask tells a story of craftsmanship and dedication. From celebrated distilleries to boutique wineries, we bring you a world of authentic flavors. Rated "Best Wine Shop In Los Angeles!" by Los Angeles Magazine, we invite you to see why.